4 Tactics to Target Mobile Homebuyers and Sellers

Homes.com Targeting Mobile Buyers and SellersThe continued development of mobile technology has changed the way consumers are discovering local businesses. In fact, ninety-four percent of smartphone owners search for local information on their phones (Vocus). This mobile movement presents real estate professionals with a unique opportunity to expose your business to potential customers where they are looking most, right in the palm of their hands.

Statistics show that close to 160 million Americans utilize smartphones and that number is rising every day (International Data Corporation). Furthermore, ninety-one percent of adults keep their smartphone within arm’s reach (Morgan Stanley). With all of this being said, you’re probably asking yourself “How can I start incorporating mobile into my business?”

Here are 4 steps to better reach potential clients in your area and start growing your business with mobile:

1. Reach More Consumers with Mobile Advertising

The eyes and ears of today’s consumers are glued to their mobile devices, so traditional advertising mediums, such as billboards or radio spots, are not as effective as they once were. This is why investing in mobile advertising has become “the talk of the town,” simply because it offers more opportunities for your message to reach potential clients in your area. Mobile ads use the geolocation services found in most of today’s devices to target mobile users searching for real estate-related information in your market, thus helping to increase the traffic to your website. In fact, mentioning a location in a paid mobile ad increases click through rates by 200 percent (Kiss Metrics)!

2. Optimize Your Email Campaigns for Mobile Devices

According to eMarketer, accessing email is the most popular activity on mobile devices. A recent survey from Constant Contact showed that 80 percent of smartphone owners say it is extremely important to read emails on their mobile devices, with 75 percent saying they were “highly unlikely” to delete an email if they couldn’t read it on their smartphone. It’s important to remember that mobile users are on the go, so using a lot of text and links will usually keep them from even wanting to read past the headline. Instead, make each email short and sweet with images that will grab their attention right from the start.

3. Don’t Forget Local Review Sites

Word-of-mouth is the top way consumers are finding real estate professionals, so it’s critical that what they read about you online paints a positive picture of your business. When you help a client find a home, ask them to leave a positive review on sites like Google Local, Yahoo! Local and Yelp. Not only will this build your online reputation, but you will rank higher in search results because search engines take the ratings on these sites into consideration when displaying local information. Furthermore, these review sites provide an easy way for online users to reach you, because they display your contact information on the page.

4. Mobile-Friendly Websites Drive More Business

Google real estate-related searches on mobile devices grew 120 percent from 2011 to 2012 (NAR), making it very clear that today’s on-the-go consumers rely on their mobile devices when searching for a home. For real estate professionals, this means that having a mobile-friendly website can be the deciding factor of whether or not a potential customer will decide to work with you. Statistics show that 60 percent of mobile users expect a website to load in less than three seconds (Hubspot), so optimizing your website should be a top priority. Investing in a responsive design website platform like Homes.com Fusion™, which seamlessly displays all of your content across every device, will make your site an essential tool during the homebuying process.

Looking for a surefire way to capture the most business from mobile users? Homes.com Fusion™ maximizes your web presence across all devices while offering an enhanced search experience, customizable design options, valuable neighborhood information and much more. For additional ways to better connect with your community, download the FREE Homes.com “Rise to the Top: Be the Local Expert” guide!


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