How are you using social media to help grow your business? The fast paced world of social media is always changing and it can make creating a successful social strategy somewhat difficult at times. Whether it’s being able to create the type of content that provides value to your audience or understanding the best ways to manage paid advertisements, it’s never been more important to be in the “know how” when it comes to the current best practices of today’s most popular social networks.
“You can’t manage what you don’t measure.” This is as true today in the social media world as it was years ago. Back in the day, collecting the data you needed to come up with effective measurements was far more difficult than it is today. Continue reading →
These days, being a great marketer is harder than ever. Rather than spending their days driving through neighborhoods looking for “for sale” or “open house” signs, most, if not all buyers have turned to the internet as their main source for information. In fact, according to NAR, 90% of home buyers search online during their home buying process. So, what do you do? Jay Baer, author of Youtility for Real Estate, suggests a new concept for online marketing – “Stop trying to be amazing. Start trying to be useful.” Baer calls this concept “Youtility.” By creating marketing content that is useful to consumers, agents are able to foster relationships with potential clients before they’ve even met. Continue reading →
The 2014 REALTORS® Conference & Expo is headed to the Louisiana Bayou! A city known for its food, festivals and music, New Orleans is hosting one of the biggest events of the year for real estate professionals. To help you make the most of your time there, we’ve created a list of the top 10 things to do during your visit to the REALTORS® Conference & Expo. Continue reading →
“You can’t manage what you don’t measure.” This is as true today in the social media world as it was years ago. Back in the day, collecting the data you needed to come up with effective measurements was difficult. It often involved a manual process and detailed surveys, which gave the companies that had the resources to collect this data a distinct advantage over the smaller competitors who did not.
With the rise of the digital age, getting measurements is no longer an issue. Companies of any size, and even individuals, can easily access an endless amount of data regarding potential customers. The problem now is one of too much data — and the key to finding an advantage over your competitors is in getting all of this information into simple and useful reports. Continue reading →
Many things go into making a good real estate IDX website. One of those key features is an easy and powerful property search function. Here is a quick rundown of some of the most important search functions on your Homes Connect website.
Simple Front and Center
First and foremost, the IDX property search is easy to find and use. Placed above the fold on most of our designs, the main search function mimics what consumers find on most of the major portals like Homes.com. A single search field allows you to quickly enter city, state, zip code, or MLS number and click search.
Using videos to market a property listing is similar to exercising, in the sense that everyone’s aware of how important it is, but for some reason only two in ten Americans that get the recommended levels of exercise (CDC). This is the same in the world of real estate video marketing, as 70% of homeowners would rather list their home with an agent using video, but less than one percent of agents offer it (NAR).
Just as it is helpful to hire a personal trainer to show you how to exercisize, today’s tech savvy-millennials will be your “trainer” for finally getting your video marketing off the ground. Continue reading →
Have you ever noticed that the brand-to-consumer relationship is a lot like maintaining a garden? With too much water, your blooms could die and with too little, your blooms are starving for more. The same goes with the way we approach the connection with our consumers. An overkill of promotional messaging can be too saturating, and underexposure won’t help your home buyer or seller realize the potential your services have to offer.
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Obtaining a mortgage can be long and somewhat confusing, especially for first-time homebuyers. As a real estate professional, you’re well aware of the industry jargon that comes along with the process and it’s your job to clarify any questions these ‘first timers’ may have about it along the way. Review this list of handy key terms and share them with your clients to keep them up-to-date on everything going on during the financing process. Continue reading →