Want to Convert More Leads? Get to Know Them First.
HDC_Building_Rapport_Blog_1200x600“Know, like, and trust” is an important phrase in the real estate community. Leads must know you because, when they do, they’re more likely to like you and refer you to other buyers and sellers. Leads must also trust you. When your leads trust you, your advice has greater weight and the sales process goes smoother. There are many ways to build “know, like, and trust,” and they all begin with building rapport with your leads. Here are ten tips to start your relationships off right! Continue reading
[Infographic] Do’s and Don’ts of Social Media
HDC_Lance_Infographic_Blog_2836_1200x600There’s a lot of tough competition for attention in real estate, especially in social media. Luckily, there are experts like Katie Lance who are willing to share their expertise. Lance is the CEO and owner of Katie Lance Consulting and author of #GetSocialSmart. She is also a recent guest on the Secrets of Top Selling Agents webinar program, where she shared her advice for being a success in real estate. Watch the recorded webinar here and check out her Do’s and Don’t of Social Media below! Continue reading
Leave a Message After the “Beep” and Other Tips to Convert More Sales
HDC_Cold_Call_Strategies_Blog_2866_1200x600Every agent works referrals and most dabble in geographic farming, but after the first few tries, few take advantage of cold calling. Although it can feel like an exercise in futility if you don’t do it right, unsolicited calls during dinner are a big tradition in American industry. Why? Because when done right, they work. Here are 5 tips to help you see why cold calling doesn’t work and how to turn it around. Continue reading
The Power of Three – Creating a Complete Digital Strategy
HDC_Paid_Earned_Owned_Blog_1200x600Real estate agents know that creating an effective online marketing plan is imperative to making a digital impact that generates online exposure and qualified leads. The way to achieve this marketing strategy is by creating compelling, valuable content that followers want to search for, engage with, and share with others. Once your content is ready, leverage it by combining the three different forms of media – earned, owned, and paid – to create a truly successful lead generating digital marketing plan. Continue reading
“Fake News” Now Affects How You Post on Facebook

HDC-Facebook-Image-Policy-2857There’s been one term that we haven’t stopped hearing since the 2016 presidential election: fake news. Due to the increase in “fake news” stories circulating in the media, news outlets and social sites, especially Facebook, are doing everything they can to fight against these stories. Facebook has even implemented new policies regarding posting URL links and images on their news feed. Continue reading

Now Available – The Keys to Real Estate Success Revealed!
SOTSA_Book_Social_v2_1200x600Gain valuable insights and study proven methods of success to achieve your goals with the new book, Secrets of Top Selling Agents; The Keys to Real Estate Success Revealed. In this must read book, Joe Sesso shares the top tips and secrets of real estate giants from the popular webinar series Secrets of Top Selling Agents. Barbara Corcoran, Gary Keller, Chris Smith and others tell you exactly what you need to do to be a top selling agent! Each chapter includes advice and tips from a different real estate superstar and covers a different aspect of real estate such as how: Continue reading
[Infographic] What Every GOOD Real Estate Website Needs
HDC_Sesso_Infographic_Blog_2833_1200x600Just having a website boosts your credibility, but having a good website generates leads. In a recent Secrets of Top Selling Agents webinar, Joe Sesso, author of the new success guide Secrets of Top Selling Agents; The Keys to Real Estate Success Revealed, shared the six things a real estate website needs to be effective. Listen to Sesso’s full webinar here, or check out the infographic below! Continue reading
7 Video Creation Tips That Can Change Your Business Tomorrow
SOTSA_Peters_Thorne_Recap_Blog_2858_1200x600There are many reasons to make videos: lead generation, exposure, branding, becoming top of mind… However, you want to do it well.. Michael Thorne and Jesse Peters shared their tips for how to “Boost Your Business with the Power of Video” during their recent appearance on the Secrets of Top Selling Agents webinar series. Find their tips below and visit SecretsWebinar.com to register for the next great, free webinar. Continue reading
Get Ready to Celebrate Hispanic Heritage Month
HDC_Hispanic_Heritage_Blog_2850_1200x600September 15th through October 15th each year is Hispanic heritage month, a time to celebrate and pay tribute to the generations of Hispanic Americans who have influenced and enriched our history, culture, and communities. With September 15th fast approaching, now is the time to start thinking about how you can get involved. Continue reading