More Knowledge = More Power with New KickFire Analytics
HDC_Kickfire_Blog_2851_1200x600We hope you kept busy this summer, closed plenty of sales, and found some time to relax, because here at Homes.com, we’ve had a great summer. Besides adding huge upgrades to our agent and broker websites, working on publishing our first book (coming 9/12!), and working on optimizing your dashboard so you can quickly and easily make changes to your account, last month we announced an upgrade to our agent and broker website analytics program. Details about this exciting upgrade are given below! Continue reading
The Most Important Rooms in Your Listing
HDC_Staging_Blog_2846_1200x600I live in a small apartment complex where the layout of each unit is almost identical. Despite this, each home is entirely unique because of the way the occupants have furnished and decorated their homes. Some feel large because of the utilitarian furnishings, while others seem more modestly proportioned because of the comfortable, overstuffed furniture. Some are filled with warm, earthy tones that make you feel at home. Others invite a more modern feel with eye-popping splashes of color. Each apartment is completely unique even though underneath the individual furnishings, each unit is the essentially the same. Continue reading
How to Handle Negative Reviews Like a Pro
HDC_Negative_Reviews_Blog_2844_1200x600I’m a big fan of online reviews. Not only do they provide information about the product or service you’re researching, they also show you how the company handles problems. To me, a negative review is worth more than a positive review. If I see a lot of uncontested negative reviews, I move on. If I see the business responded with a simple “sorry for your experience” or “please contact us” response, I typically assume they’re answering just for the sake of answering and not because they really care, so I move on. However, sometimes I see a company handle a bad review very well and I work with them. After all, if I have a bad experience, I want to know that the company will do everything they can to rectify the situation. So, what should you do when you get a negative review online? Continue reading
Should You Post Your Client’s Photo on Social Media?
HDC_Protect_Your_Clients_2838_1200x600You just listed a home, sold a property, or started working with a new client and the first thing you want to do is brag on social media. It’s ok, we all do it and working in the real estate industry, a client-centered marketing focus is necessary to show leads and clients why you are the perfect real estate professional for them. However, before posting your client’s photo on social media, take your client’s opinions into consideration. Many people nowadays are ok with the idea of having their photo posted online. However, that does not apply to everyone and there are legal, safety, and ethical issues that need to be examined before posting a photo to your social profiles. Continue reading
Renters Who Don’t Know They Want to Buy – Potential Revenue for You
HDC_2831_Rentals_Blog_1200x600Has anyone ever contacted you about a house that wasn’t for sale but was instead listed as (*gasp*) for rent? If your response to that lead was “I don’t do rentals,” you’re missing out on a great source of revenue. I’m not talking about the revenue from the rentals. I’m talking about the sales that those renters will eventually turn into. Some rentals may take years to convert, but others may be ready to buy now and just haven’t realized it. You’re sitting on a cache of leads that are just waiting to be worked. Here are five tips to help you start monetizing rental leads. Continue reading
Video Is Not an Option; It Is a Necessity

HDC_Your_Videos_Blog_2830_1200x600Social media has become a world of video. With social platforms realigning themselves to this medium, it is safe to say that creating video content is how fans want to engage with the businesses they follow.

However, creating video isn’t just hitting the record button on your camera. Platforms like Facebook and Instagram have implemented algorithms to lower the organic reach for underperforming and unengaging content. The next time you are creating a video for your profile, refer back to the strategies listed below to create engaging and watch-worthy content. Continue reading
[Infographic] Millennials’ Journey to Homeownership
HDC_Millennial_Infographic_Blog_27911200x600_v2Millennials are a force to be reckoned with, and considering the vast buying power they bring to the table, you may be wondering how you can capitalize on this tech-savvy generation. The good news is that 92 percent of millennials purchased their home with the help of a real estate agent—a greater proportion than the overall 88 percent of buyers who used a real estate agent—making it safe to say that real estate agents will retain an indispensable position in the industry. That said, knowing who the largest group of buyers for the last three years running are will help you shape your business to better meet the needs and expectations of this very important pool of buyers. Continue reading
How to Do the Things You Just Don’t Want to Do
HDC_Time_Management_Blog_2813_1200x600“The rich and the rest both hate to do what it takes to be successful, the difference is that the rich do it anyway, and the rest do not.” – Tom Ferry No matter how much you love your work, there’s no such thing as the perfect job. There’s always some part, however small, that you may not want to do. If you find yourself pounding your head on the wall or putting off that one task until right before the deadline, check out the tips below on how to do the things you just don’t want to do. Continue reading