How to Identify, Optimize, and Upcycle Your Best Content
HDC_Repupose_Blog_2869_1200x600At first glance, real estate seems full of catch-22s. One of these catch-22s is the fact that many agents find themselves too busy working leads to generate leads but need incoming leads to keep business going. That’s why time management is such a popular topic in real estate. Managing your time isn’t just about time blocking and routines. It’s about finding opportunities to accomplish multiple goals with the same time and resources. One way you can do this is by repurposing your old content in new ways. Continue reading
8 Components of a Lead Generating Website
HDC_Everbright_Blog_2784_1200x600One of the most underutilized resources in real estate is the agent and/or broker website. Many agents see their website as a place to send buyers to search for listings after the lead has been captured. However, websites can be used to generate leads as well. Top agents generate hundreds of buyer and seller leads from their websites. To start making money with your real estate website, take time to add the following tips, tools, and techniques to your website strategy. Continue reading
How Your Website Can Help You Overcome the “Lack of Leads” Challenge
HDC_Sesso_recap_Blog_2763_1200x600During a recent Secrets of Top Selling Agents webinar, we polled agents about what their single greatest challenge was. Most agents answered, “getting enough new leads to generate the sales I want.” If this is an issue for you, too, and you want to overcome the lack-of-leads challenge, be sure to watch Homes.com National Speaker and Sales Director Joe Sesso’s webinar “Unlocking the Power of Homes.com.” While there are many lead sources available to enterprising agents, a company or personal website is one of the best. To create a successful real estate website, you must have two components: good design and strong SEO. As Sesso noted, “If your site looks old, if it looks outdated, if it’s got broken links on it, if it’s not operating properly, it’s not [creating] a good impression.” Your website is representing your business all day, every day, creating first impressions with potential clients. Make sure these impressions are positive! Continue reading
Choosing a Not-Com Domain Name to Set Your Business Apart
Dothomes_Blog_2728_1200x600In the early days of the internet, IP addresses—long strings of numbers separated by periods—were used to identify websites. As more and more people took to the internet, a simpler, easier method of finding a website was designed: domain names. When the first domain names were released around 1985, website owners could choose from .com, .net, and .org. Since that time, those top-level domain extensions have remained popular, making it hard for new businesses to find great, unclaimed domain names. Luckily, recognizing the continually growing demand for domain names, new possibilities were (and continue to be) introduced. Businesses can now choose one of the original .com, .net, or .org domain extensions or one of the newer ones which include but aren’t limited to .site, .biz, .blog, .services, .ltd, .online, .town, and (perfect for the real estate industry) .homes. Continue reading
Your About Page is About More than Your Real Estate Career
HDC_About_Pages_Blog_2647_1200x600.jpgIn the wild, animals use bright feathers, beautiful songs, or even dances to attract. Unfortunately, launching into a lead generation ballad or capitalizing on rusty tap dance skills isn’t a viable lead generating strategy for most agents. Instead, agents must rely on the power of their website’s “about” page to demonstrate their compatibility and desirability to buyers and sellers. Discover how you can optimize your about page’s effectiveness with these tips! Continue reading
NEW Skyline Drive 2.0 Design Theme Now Available!
2571-New-Fusion-Template-Blog-ImageHomes.com Fusion Websites are more personalizable than ever with the addition of the Skyline Drive 2.0 website design! Skyline Drive 2.0 brings a fresh look and mobile-responsive functionality to one of Homes.com’s most popular classic design themes to make your page look great on any device! Continue reading
NEW CB Fusion Website Design Theme Now Available!
Website_-_Coldwell_Banker_ThemeHomes.com Fusion Websites are more personalizable than ever with the addition of the brand new CB Fusion website design! This new theme was designed with Coldwell Banker agents in mind, but the beautiful, blue theme can be personalized with any real estate logo! Continue reading
[Product Update] New Website Backgrounds Now Available
HDC-Fusion-Update-Blog-2492 Homes.com has the best agents out there, and the best agents deserve the best websites. That is why we just released dozens of new background images for our popular Homes.com Fusion ™ websites. Continue reading
How to Start a Real Estate Blog in 5 Easy Steps
HDC-Blog-Post---How-to-Write-a-Blog-2466One of North Florida’s most popular swimming holes is a chilly seventy degrees year round, and while there’s always a throng of people on the diving platform waiting for their turn to leap into the water, it’s very rare to see a dry person waiting to leap in. Most newly arrived swimmers wade in slowly, step by step, hip deep before plunging under the water. Similarly, finding a real estate agent is not a commitment most buyers or sellers are willing to dive right into. Most spend weeks or months searching online before they reach out to an agent. That’s where your blog comes into play. It helps buyers and sellers test the waters by proactively finding answers to questions they may have about the market, how the home buying and selling process works, and the benefits of the different housing options in your market. How can you be sure you’re connecting with these potential clients? Here are five steps to help get your blog up and running! Continue reading
Show Some Local Love: 5 Ways to Be the Local Expert
HDC-Local-Love-Blog-2444You’ve probably heard the maxim, “be the local expert,” but how do you do that? If you genuinely love your area, you’re already ahead of your competition. Let your passion about the parks, schools, and local events show! Here are five ways to share your passion and grow your reputation as the local expert. Continue reading