Marketing So Useful, People Would Pay For It- Part One: Self-Serve Information
What’s one of the greatest misconceptions about marketing? It’s the idea that the louder you shout, the better. But in today’s world, effective marketing is about help, not hype. While spreading your message to customers is important, the real key to success is the type of content that you’re creating, sharing, etc.? Jay Baer, one of the nation’s leading social media experts and author of Youtility: Why Smart Marketing is About Help Not Hype, visited Dominion’s parent company, to share his content marketing expertise and tips on how to build a stronger social media following. Youtility is the concept of creating marketing that’s so useful, people would pay for it. While this concept can be applied to any industry, it can be especially useful to real estate professionals for creating and implementing a strong marketing strategy. Baer highlighted three aspects of  the Youtility concept during his exciting presentation: Self-Serve Information, Radical Transparency and Real-Time Relevancy.  We have broken topics into a three part blog series, in this edition we will be discussing how to incorporate Self-Serve Information into your marketing strategy. Continue reading
Put People First in 2014: 5 Resolutions for Success
2014 is right around the corner, so it’s time for you to sit down and figure out what you can do to improve your business heading into the New Year. During’s Secrets of Top Selling Agents Webinar10 Ways to Grow Your Business in 2014, People First Not Technology, Chris Smith and Austin Allison revealed 10 key business principles that are vital to any broker that is serious about growing their profits. has broken down this presentation and today we will be covering five of these principles that you should consider in 2014! Continue reading
Jimmy Mackin's Tips for Facebook Marketing
So, you want to promote your real estate business on Facebook. What’s all the hype about anyway?   In last week’s Secrets of Top Selling Agents webinar, we featured real estate technology expert, Jimmy Mackin, who blew us away with his pointers for using Facebook to market your brand.  Mackin, featured contributor for Inman NEXT, Co-founder and Chief Frugylist of attracted thousands of real estate professionals who had an overwhelming response to his strategies.  They were so interested that they followed him to our Facebook page for a live chat! (Click here to view a recording of the webinar).  As a follow-up, we’ve elaborated further on a few of the common questions that came up during the webinar and the live chat. Setup a Content Calendar: Jimmy recommends advance planning when it comes to the content you post on your Facebook page.  He suggested referencing this content calendar created by Katie Lance, contributing editor and social media director at Inman, for more examples.  Come up with “theme days” like “Trivia Tuesday” to pose relevant questions or unique stats about real estate.  This will prompt fans to interact with you and keep them engaged and coming back on Tuesdays. Engagement Matters:  According to Jimmy, keep it short, simple and use engaging photos and videos with strong calls to action. Ask questions and elicit a memory to prompt interaction with ‘likes’, shares and comments (i.e. “How old were you when you bought your first home?”).  Use multiple choice questions, fill in the blank and open ended questions for drawing out conversations on your post.
    • Which house do you like better – A or B?
    • Fill in the blank: My favorite room in the house is ______.
    • Can you guess how much this 3-bedroom house in Denver, CO just sold for?
Personal vs. Business Pages: Jimmy says, “…use your personal profile to network and build meaningful relationships with people in your database (or sphere). Networking is not selling and it’s not a violation of Facebook Terms of Service.”  He continues, “focus on building a strong personal profile on Facebook, then move onto experimenting with Facebook business pages.  I wouldn’t tackle both of those challenges at once.” Do’s and Don’ts for Promoting your Listings: If you’re using a personal page to promote your listings, avoid syndicating your listings, don’t randomly invite people to an Open House and don’t just share links.  Post your listings by personalizing the message to tell a story about the home.  It’s NOT a listing to the seller or buyer – it’s a home; “The American Dream”.  Highlight special features about the home using vivid pictures and vidoes which will prompt your network to interact. Timing: Be consistent and don’t overanalyze when you should and shouldn’t post.  Try to manage your account under 30 minute each day.  Jimmy suggested a schedule that starts with scanning your news feed and grabbing a photo or video from an interesting article and posting it to your page with a strong call to action.  Next, interact with your network by commenting on five people’s posts, send two private messages and make two new connections. While you’re out, check your mobile app for updates and messages. Ultimately, these tasks will allow you to grow your brand online, build an active network of followers, connect with prospects and stay current with these people and conversations that are taking place in the social media realm. Other References for Getting Started: Jimmy suggests and his friend Mari Smith’s book, “Facebook Marketing: An Hour a Day“.  And check out blog posts like Real Estate Pros on Facebook – 5 Best Practices  and our HomesConnect product which automatically import all friends, contacts and network connections from Facebook, Twitter, LinkedIn or Google to HomesConnect. You can manage your social contacts, along with your prospects and leads, in one place with Homes Connect’s Lead Manager.  Also, check out Jimmy’s site at and click on video training (in the header) to review their Facebook Course and other videos on that topic are available for our premium members. There you have it in a nutshell. We hope this makes it easy for you to get on the Facebook train to market your brand. Let us know how these tips have helped you optimize your brand on Facebook!  
Jimmy Mackin Hosts FREE Facebook Marketing Cheat Sheet Webinar
Jimmy Mackin will be hosting a FREE webinar August 22nd 1 pm EDT and then chatting LIVE on our Facebook page, here.  Mackin will be sharing his Top 10 Facebook Marketing tips that can help make the most out of your Facebook and brand online! Jimmy Mackin is filled with tips, resources and product reviews for real estate pros, in addition to being a, well rounded marketing expert! He has toured the country, speaking on the topics of social media and real estate, and as part of Inman News’ Agent Reboot Tour. He is also a featured contributor for Inman NEXT, one of the most widely read and respected real estate/technology blogs in America. We are excited to be sponsoring his webinar with! Space is limited and you can save your spot today, at no cost, here. First time joining us on one of our famous Facebook chats? Or first Facebook chat ever, for that matter – well no worries – see what all the hype is about by checking out the one we hosted with Micheal Maher after his webinar last month, here!
TOP 10 Secrets Hot Sales Secrets – LIVE CHAT
Chat Live with Michael Maher July 25th at 2:30 pm ET after our Secrets of Top Selling Agents Webinar with both him and Todd Duncan! If you have questions and want to learn more about how to keep your clients for life and the TOP 10 Secrets of Today’s Masters – the Homes Connect Facebook page is where your answers will be found. Michael Maher will be LIVE at 2:30 to discuss…all you have to do is post your questions under his photo on Wednesday, just like the one you see here!