[INFOGRAPHIC] Millennials' Journey to Homeownership
Millennials are finally becoming optimistic about achieving the good ol’ fashioned American dream of homeownership. As the nation’s job market continues to show signs of improvement, more and more of these young adults (born between the years of 1980 and 2000) have the financial stability and growing desire to purchase their own home. In fact, a recent Google study found that millennials are twice as likely to purchase a home in the next year than any other generation. Since these soon-to-be homebuyers are finally impacting the real estate market, it has never been more important to understand how they conduct a home search and what they are doing to connect with you. For example, did you know that millennials are more concerned about aspects such as the neighborhood, school districts and tech-ready homes compared to other buyers? Or that millennial real estate mobile usage increased by more than 81% from May 2013 to July 2014? Understanding these trends will allow you to better position yourself to take full advantage of these new opportunities to grow your business. Homes.com has created the “Millennials’ Journey to Homeownership” infographic to give you a better understanding of these up-and-coming clients, while also highlighting the trends that you should be paying attention to in the near future. Continue reading
Millennials Making Their Move to the Housing Market with Mobile
Homes.com reports Mobile is Preffered by Millenialls The Millennial generation’s presence in the housing market is flourishing, making it important to have a marketing plan that will capitalize on this growing number of future homebuyers when they come knocking on your door. Wondering just how active this generation is really becoming? Millennials consist of those born betweeen the years of 1980 and 2000, sometimes referred to as “Generation Y,” Millennials are the children of the post WWII baby boomer generation or “Generation X.” These young adults have grown up during the age of technology, and most of them are up to their eyeballs in college debt, but, more importantly, they are expected to have more buying power than any generation before them. Continue reading
7 Social Marketing Tips to Connect with Millennial Renters
Connecting with Millennial RentersThere are 77 million 18-36 year olds that make up the millennial generation, and they are reshaping the way real estate professionals should be marketing their business. The lifestyles of Generation Y’ers are flexible and they aren’t settling down as quickly generations before them, which is why rental properties have become a more attractive option than buying a home. In fact, there was an increase of almost 4 million single-family rentals between 2005 and 2012 (Forbes) and the single-family rental market now accounts for fifty-two percent of the entire residential market (CoreLogic). Rentals are on the rise and this group of young adults has been the driving force behind it, so it’s important to market your business where it counts. The average millennial is active on 3.5 social media sites, and with 93 percent of them owning smartphones, they are spending a lot of time (3.2 hours a day to be exact) scrolling through their newsfeeds. This offers you the perfect opportunity to get your foot in the door with these soon-to-be buyers, by connecting with them through social media and helping them find a rental. Continue reading
Keeping Up with Consumer Trends: Helpfull

Helpfull Consumer TrendConvenience may be the single most important quality that customers look for in a business in 2014. Today’s on-the-go consumer demands that they be able to find information exactly when they need it, and if a business is unable meet this demand, they’ll likely lose their competitive edge. With that being said, real estate professionals must ensure that they provide a one stop shop for clients and prospects that helps them through every step of the home buying process.

Over the past several weeks, Homes.com has discussed consumer trends that may affect the way you market your business to clients and prospects. This time around, we will be looking into another one of these consumer trends known as “Helpfull.” According to a study performed by Trendwatching.com, people have become accustomed to services online that preempt and fulfill their needs before they ask for it. What’s more is that they are starting to carry this need for real time information into the physical world. This means that you should continually improve what your business has to offer, so that when a client or prospect starts searching for information, you will have already provided the resources to help. Not only will this help you grow your reputation as the local expert, but it will also help create and strengthen your relationships.

Patience is a virtue that “Helpfull” consumers lack, so you must provide a service that keeps up with their fast-paced demands. Your website should provide tools and resources that cover even the most minuscule details of the home buying process. On the off chance that your website doesn’t have what they’re looking for, you can expect a phone call shortly after and you must make yourself available when this happens. Be sure to provide prompt responses to “Helpfull” consumers, because the likelihood of them waiting around to hear back from you is slim-to-none; instead they will find someone else that can meet their expectations.

Humanizing your brand is another important thing to consider when working with “Helpfulls,” as they are sick and tired of dealing with voicemails and automated systems! Think about it: how frustrating is it when you are trying to find information and you can’t talk to a real person? “Press one for this.” Or “press two for that.” While these operational strategies can be cost-efficient, it can completely change a person’s opinion of a business. Not only does it waste their time, but quite frankly, it’s downright annoying. Buying or selling a home is one of the biggest financial decisions a person will make in their lifetime, so make sure that YOU are there to help them along every step of the way. This one-on-one interaction is crucial for building relationships and connecting with local buyers and sellers, as it demonstrates your dedication and that you value their business.

“Helpfulls” are all about the here and now, so you must position yourself as a resource they can rely on to strealine the home buying process. Try adding widgets to your website that address frequently asked questions, helpful resources like the Mortgage Checklist and House Hunting Checklist from Homes.com, or even try something as simple as providing them with a phone number for contacting you past normal working hours. In short, make the home buying process as easy and stress-free as possible while adding a little personal touch, because it will go a long way when working with “Helpfulls”! [cf]skyword_tracking_tag[/cf]