

The continued development of mobile technology has changed the way consumers are discovering local businesses. In fact, ninety-four percent of smartphone owners search for local information on their phones (Vocus). This mobile movement presents real estate professionals with a unique opportunity to expose your business to potential customers where they are looking most, right in the palm of their hands.
Statistics show that close to 160 million Americans utilize smartphones and that number is rising every day (International Data Corporation). Furthermore, ninety-one percent of adults keep their smartphone within arm’s reach (Morgan Stanley). With all of this being said, you’re probably asking yourself “How can I start incorporating mobile into my business?” Continue reading
Homes.com has been keeping an eye on consumer trends that may affect what your clients and prospects look for in a home. We’ve already discussed how status seekers are looking for guilt-free products that reduce their impact on the environment, and this time around, we want to shed some light on another trend called “YOUniverse.”
The key thing to remember about society’s YOUniverse trend is that everything’s about them! These types of consumers expect a high level of customization, involvement, personalization, and instant gratification, more than any other type of consumer. Continue reading