Professional Looking Photos Don’t Have to Cost a Fortune – Smartphone Photography
HDC_Photography_Blog_Image_8-1_2704_1200x600Not long ago, you either had to have a professional grade camera (along with the knowledge of how to use it) or hire a professional photographer to take your listing photos to compete with the images you see in magazines and on the web. Thanks to the advancement of today’s mobile technology, you can take and edit professional looking images on your phone. Taking great photos on your mobile device isn’t just point and shoot; some skill is required. However, there’s no secret to amazing photos; with just a few tips and tricks you can capture the perfect image and add the finishing touches right from your phone. Continue reading
Looking for More Millennial Engagement? Try Snapchat!
Get Started with Snapchat!With the constant growth of technology, real estate agents are always looking for new ways to connect with their audience. While many agents use social media sites like Facebook and Twitter, others are turning to different, more personalized platforms to reach younger buyers. According to a recent study, millennials now make up the largest group of homebuyers at 35%. Snapchat, one of the top three social apps used by millennials, can be a great way to connect with this younger generation. Here’s why real estate agents should use this growing social tool to reach younger buyers. Continue reading
Best Apps for the Apple Watch and How it Can Help Real Estate Pros Today
Best Real Estate Uses for the Apple WatchI am a proud owner of an Apple Watch and I must admit, I love it. In addition to the beautiful design of the watch, there are some really cool features to it. Although many have been touting the health and fitness functions of the watch, there are other features that can definitely assist agents in streamlining their schedules and maximizing their time. Continue reading
Google Defines the True Meaning of “Mobile-Friendly” Websites
HDC_Google_Defines_the_True_Meaning_of_“Mobile-Friendly”_Websites_2037-3A recent Google survey uncovered that 72 percent of mobile users say that it’s important for a website to be mobile friendly. Unfortunately, 96 percent have visited a site that doesn’t work well on their device. Furthermore, mobile users are five times more likely to abandon the task they are trying to complete if the site isn’t optimized for mobile use, with 79 percent saying they will go back to search and try to find another site that  meets their needs. With mobile Internet usage growing more and more every year, it’s no surprise that the term “mobile friendly” has become synonymous with the world of website design. While it may seem like a cut and dry concept to most, the meaning of “mobile friendly” can vary from person to person. Well, Google has officially set their standards for the true meaning of “mobile friendly” and not only does it determine how valuable a website will be for consumers, but it also plays a big part in how high a site will rank within their search results. Continue reading
Millennials Making Their Move to the Housing Market with Mobile
Homes.com reports Mobile is Preffered by Millenialls The Millennial generation’s presence in the housing market is flourishing, making it important to have a marketing plan that will capitalize on this growing number of future homebuyers when they come knocking on your door. Wondering just how active this generation is really becoming? Millennials consist of those born betweeen the years of 1980 and 2000, sometimes referred to as “Generation Y,” Millennials are the children of the post WWII baby boomer generation or “Generation X.” These young adults have grown up during the age of technology, and most of them are up to their eyeballs in college debt, but, more importantly, they are expected to have more buying power than any generation before them. Continue reading
4 Tactics to Target Mobile Homebuyers and Sellers

Homes.com Targeting Mobile Buyers and SellersThe continued development of mobile technology has changed the way consumers are discovering local businesses. In fact, ninety-four percent of smartphone owners search for local information on their phones (Vocus). This mobile movement presents real estate professionals with a unique opportunity to expose your business to potential customers where they are looking most, right in the palm of their hands.

Statistics show that close to 160 million Americans utilize smartphones and that number is rising every day (International Data Corporation). Furthermore, ninety-one percent of adults keep their smartphone within arm’s reach (Morgan Stanley). With all of this being said, you’re probably asking yourself “How can I start incorporating mobile into my business?” Continue reading

Keeping Up with Consumer Trends: YOUniverse

Homes.com has been keeping an eye on consumer trends that may affect what your clients and prospects look for in a home. We’ve already discussed how status seekers are looking for guilt-free products that reduce their impact on the environment, and this time around, we want to shed some light on another trend called “YOUniverse.”

The key thing to remember about society’s YOUniverse trend is that everything’s about them! These types of consumers expect a high level of customization, involvement, personalization, and instant gratification, more than any other type of consumer.  Continue reading