Homes.com has been keeping an eye on consumer trends that may affect what your clients and prospects look for in a home. We’ve already discussed how status seekers are looking for guilt-free products that reduce their impact on the environment, and this time around, we want to shed some light on another trend called “YOUniverse.”
The key thing to remember about society’s YOUniverse trend is that everything’s about them! These types of consumers expect a high level of customization, involvement, personalization, and instant gratification, more than any other type of consumer. Continue reading →
Agents and brokers beware; you’re in for a social media scare! Social sites like Instagram have launched a spook-tacular update that is frighteningly good for your social strategy and business! Read up to see how you can use them for your own trick or treat goodness this month! Continue reading 
Not long ago, you either had to have a professional grade camera (along with the knowledge of how to use it) or hire a professional photographer to take your listing photos to compete with the images you see in magazines and on the web. Thanks to the advancement of today’s mobile technology, you can take and edit professional looking images on your phone.
Taking great photos on your mobile device isn’t just point and shoot; some skill is required. However, there’s no secret to amazing photos; with just a few tips and tricks you can capture the perfect image and add the finishing touches right from your phone. 
With the constant growth of technology, real estate agents are always looking for new ways to connect with their audience. While many agents use social media sites like Facebook and Twitter, others are turning to different, more personalized platforms to reach younger buyers. According to a 
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The continued development of mobile technology has changed the way consumers are discovering local businesses. In fact, ninety-four percent of smartphone owners search for local information on their phones (Vocus). This mobile movement presents real estate professionals with a unique opportunity to expose your business to potential customers where they are looking most, right in the palm of their hands.