Create the Perfect Real Estate Video with Your iPad

Michael Krisa, licensed real estate broker and freelance Internet marketing consultant, believes that real estate professionals are missing out on a great opportunity by not taking advantage of their iPad and its video possibilities. During Homes.com’s Secrets of Top Selling Agents webinar, “iPad Video Made Simple: Pinch, Zoom and Swipe Your Way to Profit!” Krisa stresses the importance of real estate professionals using the iPad to showcase their listings and communities with awesome real estate videos.

According to Krisa, agents and brokers who do not use the all-in-one studio applications of the iPad are essentially buying a Porsche and leaving it in the driveway, using it just to listen to the radio. Eighty-five percent of consumers say they are more likely to make a purchase after watching a video (invodo), making videos an essential part of any marketing plan.

“You can shoot with some simple apps and create high-quality videos, edit them and upload them directly to the web,” Krisa says. “When people watch videos, the subject is perceived as an authority. If you can articulate, you can be seen as an expert in your niche.” Continue reading

5 Strategies to Get Your Rental Listing Off the Market Faster

How are you marketing your rental listings? If you’re like most real estate professionals, you’ve probably invested most of your time and money into properties for sale and wait for someone to contact you about a rental. While this strategy may have worked for you in the past, times are changing and more homeowners are deciding to rent their home rather than put it on the market.

Whether it was the need for additional income or it was time to move and they couldn’t get their home sold fast enough, a homeowner would only consider renting their house as a last resort. Nowadays, due to economic and lifestyle trends, we are starting to see an increase in the single-family rental market, and real estate professionals need to realize that it presents a great opportunity to grow your business. Continue reading

The "Secret Sauce" to Creating Real Estate Videos- Part 2: Filming on A Budget

In our last edition of the Secret Sauce to Creating Real Estate Videos, Homes.com discussed three key things to remember when coming up with a plan for your video. This time around, we will be showing you just how inexpensive it can be to create an awesome real estate video.

Contrary to popular belief, you don’t need a million dollar budget to create an effective finished product. In fact, all it really requires is a smartphone with a few accessories, a simple editing program, and a little bit of time. Here are a few tips on creating real estate videos on a budget: Continue reading

Why Listing Blogs Can Help You Capture More Business
How are you marketing your listings? Posting photos and videos, planning open houses, connecting with potential clients through social media and other standard industry practices are helpful, but sometimes it’s necessary to think outside of the box by using resources that set you apart. Have you ever considered creating a blog? Blogs are viewed as a way to push out content related to a business, industry, or even just personal beliefs. With that said, there’s nothing more relevant to a real estate business than your listings. Although this resource is overlooked by most, there’s a few significant ways they can help get your client’s home off the market. Continue reading
3 Steps to Increase the Effectiveness of Your Online Advertising

More than ever before, home buyers are using the Internet to find their next home. According to the 2013 NAR Profile of Home Buyers and Sellers, the first step taken during the home buying process for 42% of buyers was to look online for properties for sale. Additionally, about 1 in 10 buyers will find their real estate agent online.