10 Things to Do in Chicago During NAR Expo 2017
HDC_10_Things_Chicago_2891_1200x600This week, 20,000 real estate professionals will travel to Chicago to check out the latest industry updates, build their networks, and discover tools and technologies to grow their businesses. (Hint: you’ll find all of this in the Homes.com booth.) If you’re making the trip, stop by our booth and say hi! We’ll have free booze, cash drawings, and great educational sessions. After that, why not see the sights? Continue reading to hear about the top 10 things to do in Chicago during this year’s NAR Convention! Continue reading
Get Ready to Celebrate Hispanic Heritage Month
HDC_Hispanic_Heritage_Blog_2850_1200x600September 15th through October 15th each year is Hispanic heritage month, a time to celebrate and pay tribute to the generations of Hispanic Americans who have influenced and enriched our history, culture, and communities. With September 15th fast approaching, now is the time to start thinking about how you can get involved. Continue reading
The Most Important Rooms in Your Listing
HDC_Staging_Blog_2846_1200x600I live in a small apartment complex where the layout of each unit is almost identical. Despite this, each home is entirely unique because of the way the occupants have furnished and decorated their homes. Some feel large because of the utilitarian furnishings, while others seem more modestly proportioned because of the comfortable, overstuffed furniture. Some are filled with warm, earthy tones that make you feel at home. Others invite a more modern feel with eye-popping splashes of color. Each apartment is completely unique even though underneath the individual furnishings, each unit is the essentially the same. Continue reading
How Your Website Can Help You Overcome the “Lack of Leads” Challenge
HDC_Sesso_recap_Blog_2763_1200x600During a recent Secrets of Top Selling Agents webinar, we polled agents about what their single greatest challenge was. Most agents answered, “getting enough new leads to generate the sales I want.” If this is an issue for you, too, and you want to overcome the lack-of-leads challenge, be sure to watch Homes.com National Speaker and Sales Director Joe Sesso’s webinar “Unlocking the Power of Homes.com.” While there are many lead sources available to enterprising agents, a company or personal website is one of the best. To create a successful real estate website, you must have two components: good design and strong SEO. As Sesso noted, “If your site looks old, if it looks outdated, if it’s got broken links on it, if it’s not operating properly, it’s not [creating] a good impression.” Your website is representing your business all day, every day, creating first impressions with potential clients. Make sure these impressions are positive! Continue reading
Step up to the Plate and Recruit a World-Class Team
SOTSA_Remley_Colburn_Blog_2745_1200x600“To be a team leader,” according to James Colburn, “you need to be a rainmaker, a haymaker, a leader.” Your team “can be as little as you and your assistant” or include a full roster of players. Discover who to recruit for your team with tips shared by Jim Remley and James Colburn in a recent Secrets of Top Selling Agents webinar taken from their upcoming book, Teamify. As you start planning, keep in mind that according to Remley, “This isn’t going to start from day one; of course, this is going to be a build-out.” Continue reading
What It Takes to Convert Facebook Leads
HDC_Brown_Recap_Blog_2723_1200x600.jpgIf you are one of the hundreds of thousands of real estate agents who were told to avoid talking about politics, religion, or other “controversial issues,” Leigh Brown, author of Outrageous Authenticity, international speaker, and broker/owner of Leigh Brown and Associates RE/MAX Executive Realty wants you to know that “When you let consumers know that you have opinions and who you are at your core: what your values are, what makes you different, they’re so much more likely to hire you.” This authenticity is especially crucial to convert Facebook leads; “people do not go to Facebook looking for houses…the consumer wants you.” Find out how to win leads on Facebook in “Facebook for Sellers” at SecretsofTopSellingAgents.com, and find Brown’s Facebook follow-up strategy below! Continue reading
Three Tips for Agents Who Want to Open Their Own Brokerage
“It was never my dream to work for a real estate company for the rest of my life.”—Stacie Perrault Staub HDC_Staub_Recap_Blog_2690_1200x600.jpgWas it the idea of promoting someone else’s brand, working around someone else’s schedule, and splitting your commission that encouraged you to pursue a career in real estate? Probably not. Working for an established brokerage is a great way to get started in real estate, but it’s rarely the end goal of aspiring agents. In a recent Secrets of Top Selling Agents webinar, Stacie Perrault Staub, founder and owner of West & Main Homes and the brain behind the popular Genuine Hustle conferences, shared her tips to start your own real estate brand. Watch the free webinar “Launching a Real Estate Brand from Scratch” for more information, or find our three tips from the webinar below! Continue reading
Google for Real Estate #4: Google Drive
HDC_Google_Brive_Blog_2668_1200x630.jpgFor a long time, Microsoft Office—Word, Excel, PowerPoint, etc.—was the undisputed king of document creation. Then came the internet, the cloud, and mobile devices with capabilities that rivaled and exceeded those of desktop computers. Suddenly Microsoft Office wasn’t the obvious choice anymore. That’s why part 4 of our Google for Real Estate series covers Google Drive, one of the best programs to store and create documents. Here you’ll find out what it can do, where you can get it, how it can advance your business, and more. Continue reading
Community Videos: Put the Spark Back in Your Business
HDC_Guigeure_Jones_Blog_2666_1200x600.jpgEvery real estate agent knows that their town is the absolute best place to live. As an agent, you know pretty much everything happening in your community and are always ready to offer recommendations on the best place to eat, best place for coffee, best theatre, and the best park. You know how special your community is, and as a real estate agent you have an incredible opportunity to share that information with the world. One way to share your passion for your community is with videos. Continue reading