Heat Up Cold Leads This Summer
HDC_Old_Leads_Blog_2802_1200x600Do you have a list of hot leads that went cold over the winter? Now that summer is here and people are thinking about moving again, this is the perfect time to heat those old leads back up. If you want to be a successful agent, you must be persistent about reaching out and connecting with your prospects regularly. Letting leads go “cold” costs your business time and money which shouldn’t be wasted, so now it is time to follow up! However, you can’t simply reach out to an old lead and ask them if they’re ready to buy. Your strategy needs to be a little more polished than that and with just a few tips, you will be ready to reconnect with old leads. Continue reading
12 Proven Real Estate Lead Generation Sources
HDC-Be-Productive-2592If you want to be a successful real estate agent, you’re going to consistently have a million and one jobs needing attention. You’ll have showings, contracts, business lunches, people wanting real estate advice—and they’re going to want it for free. You’ll need to deal with things like taxes, health insurance, and keeping your car spotless for clients. If you have your own office, you have to keep up with insurance and utilities and remember to order ink for the printer. And even with all that covered, you still have to go out and generate leads. Lead generation can be hard work, and it’s discouraging when that work doesn’t appear to produce results. However, because you know that feeding leads into your funnel is one of the most important tasks on your to-do list, you keep doing it. In a recent Secrets of Top Selling Agents webinar, Dirk Zeller, CEO of Real Estate Champions recommended several ways to generate leads more efficiently. Here, we’ve taken those recommendations and expanded on them with tips and tricks relating them to you. Continue reading
Four Simple Ideas for Creating Lead-Generating Videos
HDC-Video-Marketing-Blog-2501Imagine if you could get face-time with your clients before even meeting them. You could answer their questions, show them a couple properties, and form a connection with them before shaking their hand. Video marketing helps to put you in front of potential clients and allows you to build a foundation of trust and familiarity, while creating an emotional connection. There are many benefits that come with using video in your marketing efforts – social media sites push videos to the top of network feeds, live-video streaming is gaining popularity, and modern internet users are looking for more involved ways to connect online. According to a recent survey, 85% of buyers and sellers want to work with an agent who uses video as part of their marketing efforts. Here are four ways you can use video to connect with more consumers, generate more leads, and build your business. Continue reading
Lead Generation, Cultivation, and Conversion [FREE Webinar]
Join us on Wednesday, June 1st for a special RISMedia “Broker Best Practice” webinar, All About Leads: Generation, Conversion and Everything in Between, where you can learn all about leads from generation to conversion. This webinar will be diving deep into the different stages of capturing and converting leads, as well as offering a technological perspective from top experts in the field. Screen Shot 2016-05-23 at 10.28.30 AM Hear great tips from lead generation masters like Anthony Marguleas, owner of Amalfi Estates, Mark Seiden, CEO of the Mark Seiden Real Estate Team, along with Homes.com’s own national speaker, Joe Sesso. Availability for this free webinar is extremely limited, so be sure to register to reserve your seat now!
10 Ways to Make the Most of Every Lead: Part 2

10 Ways to Capitalize on Every Lead with Homes.comAre you looking for a way to double your business in 12 months? Last week, Homes.com highlighted the first five tips for better lead generation that Bob Corcoran offered during the Secrets of Top Selling Webinar, “10 Best Practices for Converting Online Leads.”

The first round of tips stated that if you want to make the most out of every lead, you must always follow up immediately, make your emails count, take advantage of video, stay in constant contact and stay balanced. This time around, Homes.com wants to share the last five tips offered by Corcoran that will surely help grow your business! Continue reading

8 Steps to Maximize Your Online Reputation

How to Build and Protect Your Online Brand - Homes.comWarren Buffett once said, “It takes a lifetime to build a reputation and only 15 minutes to destroy it.” This couldn’t be truer in today’s interconnected world, which makes managing your reputation more important than ever.

Ninety percent of home buyers start their search online and seventy percent of them say they trust online reviews as much as personal recommendations (BrightLocal), so what are you doing to build and protect your online reputation?

Here are 8 steps to create the ultimate strategy for building and maintaining your online reputation: Continue reading

10 Ways to Make the Most of Every Lead: Part 1

Leads are the lifeblood of any successful real estate career, but taking advantage of these opportunities is contingent on having a system to manage them. While most real estate professionals have established their own system of obtaining leads, it’s how you take action on these leads that will truly allow your business to grow.

Bob Corcoran, founder and CEO of Corcoran Consulting & Coaching, revealed some tried and true techniques for capitalizing on leads once they are received during Homes.com’s Secrets of Top Selling Agents webinar, “10 Best Practices for Converting Online Leads.” Just to give you a little background on Corcoran, he is recognized throughout the industry for specializing in performance coaching and the implementation of sound business systems into a broker or agent’s current strategy. Continue reading

5 Tips for Selling Listings Faster
Are your listings staying on the market longer than you anticipated? Clients want their home sold as quickly as possible, so make sure you’re marketing tactics are moving these properties as efficiently as possible. It’s always frustrating when you can’t match the right buyer with the right seller, and with these five tips, you can better connect with the right buyer and ultimately sell your listings faster!

1. Listing Exposure is Key

Since 90% of consumers begin their home search online, you’d better make sure your property listings are there (National Association of Realtors).  This is why Preferred listings from Homes.com is such a valuable tool, as it puts your listings in front of the 12 million visitors that visit the site each month. Preferred listings get 300% more views than basic listings on Homes.com, giving you a significant advantage over your competitors when potential home buyers are searching for properties in your area! Continue reading

Help First-Time Buyers Understand the Mortgage Language
handling mortgage related lingoObtaining a mortgage can be long and somewhat confusing, especially for first-time homebuyers. As a real estate professional, you’re well aware of the industry jargon that comes along with the process and it’s your job to clarify any questions these ‘first timers’ may have about it along the way. Review this list of handy key terms and share them with your clients to keep them up-to-date on everything going on during the financing process. Continue reading
Mortgage Checklist: Help First-Time Buyers Understand the Mortgage Process!
Before your clients can start hunting for their home, they must determine how much house they can afford. As a real estate professional, you know better than anyone the obstacles that many potential buyers face when trying to obtain a mortgage. This is especially true for first-time buyers who may already be overwhelmed by the idea of making the biggest financial decision of their lives. The good news is that they have you, the local expert, to navigate them through this uncharted territory. And the even better news is that  Homes.com has created a customizable mortgage checklist for you to share with these first-timers. Helping your clients ‘prequalify’ for a loan will provide them with a better idea of how much money they have to work with and demonstrate to sellers that they’re serious about purchasing a home. There are many factors that affect how much a buyer can be prequalified for, so it’s critical they understand what these factors are and their significance. The “First-Time Homebuyer Mortgage Checklist” identifies four key areas that are considered by creditors when evaluating a person’s financial situation: Income, Assets, Credit and Employment. To help prospective buyers get a better handle on their finances before applying for a loan, each of these key areas contain their very own checklist to ensure every base has been covered. Here’s a sneak peek into the type of information home buyers will find in this valuable resource: Income: Highlights what forms of income must be present to qualify for a loan

– Qualifying income, rental income, social security, etc.

Assets: Identifies what resources can be used for a down payment

– Savings/Checking accounts, stocks and bonds, employer assistance programs, etc.

Credit: Provides different types of loans and their required credit scores

– FHA Loans: can be approved with a credit score of 580

Employment: Shows what employment history is required for approval

– Employment history of at least 2 years

As you can see, this checklist provides details into areas that many first-time buyers may overlook when seeking a loan for their first home. Providing this helpful checklist to prospective buyers will demonstrate that you know the ins and outs of the home buying process, proving once again why you are the local expert! What’s even more important is that this checklist is editable to include your own branding information, so when the day comes that your client has been pre-approved to buy their first home, they’ll remember you helped make it possible. Simply download the “First-Time Homebuyer Mortgage Checklist,” add your branding information and print or save it to email to your networks! Looking for more valuable resources like this? From financial advice to preparing a home for the changing seasons, Homes.com offers a library of consumer resources that can help guide local buyers and sellers through every step of the home buying process or improve life in their current home.   [cf]skyword_tracking_tag[/cf]