According to the most recent Homes.com Local Market Index Reports, 95 out of the top 100 markets have posted monthly gains over a three month average. This, along with spikes in traffic and leads on Homes.com, serves as evidence that national housing market conditions are improving and more home buyers are feeling comfortable about coming to market. With ninety percent of home buyers starting their search online (NAR), it’s critical to have a partner that will expose your business to these potential clients. According to Omniture SiteCatalyst, the number of monthly visits in July searching for properties on Homes.com rose from 14.5 million to just over 17.5 million over the same month last year, a 22% increase! What’s more is that Homes.com has sent real estate professionals over 318,000 leads during July 2014 (Homes.com Internal Tracking). Continue reading
1. Listing Exposure is Key
Since 90% of consumers begin their home search online, you’d better make sure your property listings are there (National Association of Realtors). This is why Preferred listings from Homes.com is such a valuable tool, as it puts your listings in front of the 12 million visitors that visit the site each month. Preferred listings get 300% more views than basic listings on Homes.com, giving you a significant advantage over your competitors when potential home buyers are searching for properties in your area! Continue reading
Convenience may be the single most important quality that customers look for in a business in 2014. Today’s on-the-go consumer demands that they be able to find information exactly when they need it, and if a business is unable meet this demand, they’ll likely lose their competitive edge. With that being said, real estate professionals must ensure that they provide a one stop shop for clients and prospects that helps them through every step of the home buying process.
Over the past several weeks, Homes.com has discussed consumer trends that may affect the way you market your business to clients and prospects. This time around, we will be looking into another one of these consumer trends known as “Helpfull.” According to a study performed by Trendwatching.com, people have become accustomed to services online that preempt and fulfill their needs before they ask for it. What’s more is that they are starting to carry this need for real time information into the physical world. This means that you should continually improve what your business has to offer, so that when a client or prospect starts searching for information, you will have already provided the resources to help. Not only will this help you grow your reputation as the local expert, but it will also help create and strengthen your relationships.
Patience is a virtue that “Helpfull” consumers lack, so you must provide a service that keeps up with their fast-paced demands. Your website should provide tools and resources that cover even the most minuscule details of the home buying process. On the off chance that your website doesn’t have what they’re looking for, you can expect a phone call shortly after and you must make yourself available when this happens. Be sure to provide prompt responses to “Helpfull” consumers, because the likelihood of them waiting around to hear back from you is slim-to-none; instead they will find someone else that can meet their expectations.
Humanizing your brand is another important thing to consider when working with “Helpfulls,” as they are sick and tired of dealing with voicemails and automated systems! Think about it: how frustrating is it when you are trying to find information and you can’t talk to a real person? “Press one for this.” Or “press two for that.” While these operational strategies can be cost-efficient, it can completely change a person’s opinion of a business. Not only does it waste their time, but quite frankly, it’s downright annoying. Buying or selling a home is one of the biggest financial decisions a person will make in their lifetime, so make sure that YOU are there to help them along every step of the way. This one-on-one interaction is crucial for building relationships and connecting with local buyers and sellers, as it demonstrates your dedication and that you value their business.“Helpfulls” are all about the here and now, so you must position yourself as a resource they can rely on to strealine the home buying process. Try adding widgets to your website that address frequently asked questions, helpful resources like the Mortgage Checklist and House Hunting Checklist from Homes.com, or even try something as simple as providing them with a phone number for contacting you past normal working hours. In short, make the home buying process as easy and stress-free as possible while adding a little personal touch, because it will go a long way when working with “Helpfulls”! [cf]skyword_tracking_tag[/cf]
Looking for a unique way to stay top of mind? Well “keep calm” because Homes.com has you covered! Add some flair to your proposals and real estate marketing materials while capitalizing on the latest catch phrase by downloading and customizing Homes.com’s ‘Keep Calm’ graphics!
As a real estate professional, you know the home buying process can be stressful for buyers and sellers. These handy materials serve as a friendly reminder that they can ‘Keep Calm’ and rely on you, the local expert, to help them with all of their real estate needs. Continue reading
“Pinning” images is the key to success with Pinterest; if you are not pinning interesting content, then it’s unlikely you will ever benefit from using this social network. This doesn’t mean to pin everything you see – it’s important to create boards that people will want to follow by including content that appeals to them. Continue reading
Earth Day is fast approaching, and many people are ready to take the initiative to go green. In fact, cities like Portland, Oregon and Chicago, Illinois have already joined the green movement by becoming more eco-friendly. Going green has become a very popular topic in the real estate industry and it would be a great idea to have some tactics under your belt on how to market to clients who desire to live a greener life. Here’s some ideas that may be useful to you:
1. Consider joining the green movement. As a real estate agent, you might want to bring yourself up to speed with what green living entails because some of your clients will be looking for eco-friendly homes. You should even think about taking courses to help you become a green real estate specialist. Doing so will help you learn about the specifics concerning green buildings and what the market is like for them. Continue reading
Homes.com has been keeping an eye on consumer trends that may affect what your clients and prospects look for in a home. We’ve already discussed how status seekers are looking for guilt-free products that reduce their impact on the environment, and this time around, we want to shed some light on another trend called “YOUniverse.”
The key thing to remember about society’s YOUniverse trend is that everything’s about them! These types of consumers expect a high level of customization, involvement, personalization, and instant gratification, more than any other type of consumer. Continue reading
Social media has become an undeniably effective resource for connecting with clients and prospects. Unfortunately, the busy schedules of real estate professionals can make it difficult to actively participate on every network. With that said, you may be wondering which of them are actually worth investing your time and money. As visual content remains a top priority for marketers everywhere, Pinterest is becoming one of the most useful social platforms, especially in the real estate industry. The real question is if it’s right for your business.First, let’s discuss how it works. Pinterest is made up of virtual pin boards, which allow users to consolidate their interests into separate boards. These images are referred to as pins and they are what users create their boards with. If a client or prospect finds some of your content or listing photos to be interesting, they will pin the information to the associated board. The ability to quickly and easily share content has made the site a social media phenomenon, and has allowed the site to achieve some pretty impressive records in comparison to other social networks. Pinterest crossed over the 10 million users mark faster than any other standalone site, and according to a comScore report, the site has hit 11.7 million unique monthly U.S. visitors. Furthermore, it has now exceeded Google+ in terms of referring traffic and is quickly catching up with Twitter. Another upside to using this virtual pin board is the amount of time users spend engaging with one another. In fact, the average user spends 98 minutes a month “pinning,” and 9 million users have directly connected their accounts to Facebook. By doing this, they are spreading their favorite “pins” to an even broader audience. Although many people believe that Pinterest isn’t used by businesses and that it’s more appropriate for leisurely use, you’d be surprised at how many businesses actually utilize this platform. In fact, major players like Real Simple Magazine, Lands’ End, Mashable and others are using Pinterest to drive traffic back to their own websites. Now that you have a little background on this visually oriented social network, do you think it complements your business goals? To help you make this decision, Homes.com put together the FREE ‘Get into Business with Pinterest‘ Guide. Furthermore, Homes.com Social can help you manage all of your social accounts so that you can make the most out of everything that social media has to offer!