[Free Download] Get Your Free, Brandable Holiday Handbook and Entertaining Guide Today!
HDC_Holiday_Guides_2017_2623_1200x600.jpgDon’t get caught dashing through the snow searching for the perfect gifts for your leads and contacts at the very last minute—we’ve got you covered! Below you’ll find your link to download the “Home for the Holidays Handbook” and the “Holiday Entertaining Guide.” These free, brandable eBooks have everything your clients need to host a memorable holiday party or simply nestle in for a quiet, comfy holiday at home. Continue reading
Sure Fire Ways to Become the Local Real Estate Expert
How are you connecting with your community? Positioning yourself as the local expert will not only help grow your business by making it easier to reach local buyers, sellers and renters, but it will give you a step up on your competition. Staying top of mind is one of the best ways to become the go-to real estate professional, but this can only be done if you have the right strategies and tools at your disposal . Luckily, Homes.com has put together a few tips and tricks that will surely put your business where local consumers are looking most and will give you inspiration for everything you need to take your business to the top! To discover  even more ways to become the local real estate in your community download the Homes.com “Rise to the Top: Be the Local Expert” eBook today!     [cf]skyword_tracking_tag[/cf]
Three Reasons Why Local Content Just Works

Homes.com Social Fuel Aug 2014

“Home is where the heart is” has been a saying for quite some time. Online users share that sentiment, with studies showing 4 out of 5 consumers want content customized to their geographic area.* It shows that people are willing to conduct extensive research online in order to enjoy retail and events closer to home. With local love being a popular trend, you can leverage local content to drive more engagement online and win business.

Going local sets you up as the expert in your area. Your Facebook business page is the prime place to post weekly updates of local events happening nearby. Establish your brand as the local expert so that your Facebook page becomes a hub of evergreen information. Be the first to know and pass that information on to your residents as a value add. Introduce your home buyers and renters to their new neck of the woods with a short list of local happenings. Continue reading

Keeping Up with Consumer Trends: Local Love
Consumer TrendsWhether it’s sponsoring local events, tailoring products to a specific area or recognizing standout individuals who are making a change in the community, it’s become clear in 2014 that consumers love local! In fact, 61% of consumers state that they would like their favorite brands or companies to play a bigger role in their local community. Homes.com has been keeping an eye on consumer trends that can affect your real estate business, and this time around, we will be exploring the concept of Local Love. Keeping your competitive edge in the real estate industry requires constant monitoring of your market and everything that goes on around it. To provide the most value for buyers and sellers, you must be up-to-date on information regarding local schools, events, entertainment and anything that can make a community a more desirable place to call home. This demand for community involvement presents real estate professionals with a great opportunity to show off your local expertise! Continue reading
Keeping Up with Consumer Trends: Helpfull

Helpfull Consumer TrendConvenience may be the single most important quality that customers look for in a business in 2014. Today’s on-the-go consumer demands that they be able to find information exactly when they need it, and if a business is unable meet this demand, they’ll likely lose their competitive edge. With that being said, real estate professionals must ensure that they provide a one stop shop for clients and prospects that helps them through every step of the home buying process.

Over the past several weeks, Homes.com has discussed consumer trends that may affect the way you market your business to clients and prospects. This time around, we will be looking into another one of these consumer trends known as “Helpfull.” According to a study performed by Trendwatching.com, people have become accustomed to services online that preempt and fulfill their needs before they ask for it. What’s more is that they are starting to carry this need for real time information into the physical world. This means that you should continually improve what your business has to offer, so that when a client or prospect starts searching for information, you will have already provided the resources to help. Not only will this help you grow your reputation as the local expert, but it will also help create and strengthen your relationships.

Patience is a virtue that “Helpfull” consumers lack, so you must provide a service that keeps up with their fast-paced demands. Your website should provide tools and resources that cover even the most minuscule details of the home buying process. On the off chance that your website doesn’t have what they’re looking for, you can expect a phone call shortly after and you must make yourself available when this happens. Be sure to provide prompt responses to “Helpfull” consumers, because the likelihood of them waiting around to hear back from you is slim-to-none; instead they will find someone else that can meet their expectations.

Humanizing your brand is another important thing to consider when working with “Helpfulls,” as they are sick and tired of dealing with voicemails and automated systems! Think about it: how frustrating is it when you are trying to find information and you can’t talk to a real person? “Press one for this.” Or “press two for that.” While these operational strategies can be cost-efficient, it can completely change a person’s opinion of a business. Not only does it waste their time, but quite frankly, it’s downright annoying. Buying or selling a home is one of the biggest financial decisions a person will make in their lifetime, so make sure that YOU are there to help them along every step of the way. This one-on-one interaction is crucial for building relationships and connecting with local buyers and sellers, as it demonstrates your dedication and that you value their business.

“Helpfulls” are all about the here and now, so you must position yourself as a resource they can rely on to strealine the home buying process. Try adding widgets to your website that address frequently asked questions, helpful resources like the Mortgage Checklist and House Hunting Checklist from Homes.com, or even try something as simple as providing them with a phone number for contacting you past normal working hours. In short, make the home buying process as easy and stress-free as possible while adding a little personal touch, because it will go a long way when working with “Helpfulls”! [cf]skyword_tracking_tag[/cf]
Tell Buyers and Sellers to 'Keep Calm' With These Customizable Graphics!

Looking for a unique way to stay top of mind? Well “keep calm” because Homes.com has you covered! Add some flair to your proposals and real estate marketing materials while capitalizing on the latest catch phrase by downloading and customizing Homes.com’s ‘Keep Calm’ graphics!

As a real estate professional, you know the home buying process can be stressful for buyers and sellers. These handy materials serve as a friendly reminder that they can ‘Keep Calm’ and rely on you, the local expert, to help them with all of their real estate needs. Continue reading

How to Increase Engagement and Drive More Traffic with Pinterest
In the last Pinterest article, we helped you decide if this visually pleasing social network is right for your business. Since it’s one of the fastest growing and most visited sites on the Internet, you’ve probably realized that it can help with audience engagement. In fact, Pinterest is retaining and engaging with users as much as two to three times more efficiently than Twitter was at a similar time in history (Hubspot).

“Pinning” images is the key to success with Pinterest; if you are not pinning interesting content, then it’s unlikely you will ever benefit from using this social network. This doesn’t mean to pin everything you see – it’s important to create boards that people will want to follow by including content that appeals to them. Continue reading