A recent Google survey found that 72 percent of mobile users say it’s important that websites are mobile friendly. The same survey also found that 70 percent of mobile users say they are more likely to revisit a mobile friendly site. The demand for accessing information when and where we want it is at an all time high and if you don’t have a website that adapts to mobile devices, then you are missing out on valuable opportunities to connect with on-the-go buyers, sellers and renters searching for a real estate professional to work with in your area. Continue reading
Looking for a unique way to stay top of mind? Well “keep calm” because Homes.com has you covered! Add some flair to your proposals and real estate marketing materials while capitalizing on the latest catch phrase by downloading and customizing Homes.com’s ‘Keep Calm’ graphics!
As a real estate professional, you know the home buying process can be stressful for buyers and sellers. These handy materials serve as a friendly reminder that they can ‘Keep Calm’ and rely on you, the local expert, to help them with all of their real estate needs. Continue reading
“Pinning” images is the key to success with Pinterest; if you are not pinning interesting content, then it’s unlikely you will ever benefit from using this social network. This doesn’t mean to pin everything you see – it’s important to create boards that people will want to follow by including content that appeals to them. Continue reading
Homes.com has been keeping an eye on consumer trends that may affect what your clients and prospects look for in a home. We’ve already discussed how status seekers are looking for guilt-free products that reduce their impact on the environment, and this time around, we want to shed some light on another trend called “YOUniverse.”
The key thing to remember about society’s YOUniverse trend is that everything’s about them! These types of consumers expect a high level of customization, involvement, personalization, and instant gratification, more than any other type of consumer. Continue reading
Social media has become an undeniably effective resource for connecting with clients and prospects. Unfortunately, the busy schedules of real estate professionals can make it difficult to actively participate on every network. With that said, you may be wondering which of them are actually worth investing your time and money. As visual content remains a top priority for marketers everywhere, Pinterest is becoming one of the most useful social platforms, especially in the real estate industry. The real question is if it’s right for your business.First, let’s discuss how it works. Pinterest is made up of virtual pin boards, which allow users to consolidate their interests into separate boards. These images are referred to as pins and they are what users create their boards with. If a client or prospect finds some of your content or listing photos to be interesting, they will pin the information to the associated board. The ability to quickly and easily share content has made the site a social media phenomenon, and has allowed the site to achieve some pretty impressive records in comparison to other social networks. Pinterest crossed over the 10 million users mark faster than any other standalone site, and according to a comScore report, the site has hit 11.7 million unique monthly U.S. visitors. Furthermore, it has now exceeded Google+ in terms of referring traffic and is quickly catching up with Twitter. Another upside to using this virtual pin board is the amount of time users spend engaging with one another. In fact, the average user spends 98 minutes a month “pinning,” and 9 million users have directly connected their accounts to Facebook. By doing this, they are spreading their favorite “pins” to an even broader audience. Although many people believe that Pinterest isn’t used by businesses and that it’s more appropriate for leisurely use, you’d be surprised at how many businesses actually utilize this platform. In fact, major players like Real Simple Magazine, Lands’ End, Mashable and others are using Pinterest to drive traffic back to their own websites. Now that you have a little background on this visually oriented social network, do you think it complements your business goals? To help you make this decision, Homes.com put together the FREE ‘Get into Business with Pinterest‘ Guide. Furthermore, Homes.com Social can help you manage all of your social accounts so that you can make the most out of everything that social media has to offer!
Michael Krisa, licensed real estate broker and freelance Internet marketing consultant, believes that real estate professionals are missing out on a great opportunity by not taking advantage of their iPad and its video possibilities. During Homes.com’s Secrets of Top Selling Agents webinar, “iPad Video Made Simple: Pinch, Zoom and Swipe Your Way to Profit!” Krisa stresses the importance of real estate professionals using the iPad to showcase their listings and communities with awesome real estate videos.
According to Krisa, agents and brokers who do not use the all-in-one studio applications of the iPad are essentially buying a Porsche and leaving it in the driveway, using it just to listen to the radio. Eighty-five percent of consumers say they are more likely to make a purchase after watching a video (invodo), making videos an essential part of any marketing plan.
“You can shoot with some simple apps and create high-quality videos, edit them and upload them directly to the web,” Krisa says. “When people watch videos, the subject is perceived as an authority. If you can articulate, you can be seen as an expert in your niche.” Continue reading
In the previous editions of “The Secret Sauce to Creating Real Estate Videos,” Homes.com discussed the three key things to remember when coming up with content for your video and how to film on a budget. In the final edition of this three-part series, Homes.com will be offering some advice to real estate professionals who may be seeking a little outside help and to provide some helpful hints on how to best share the video with your networks.Homes.com realizes that the busy schedules of real estate professionals can make finding time to film your own video difficult, which is why seeking outside help may be a more viable option. Continue reading
How are you marketing your rental listings? If you’re like most real estate professionals, you’ve probably invested most of your time and money into properties for sale and wait for someone to contact you about a rental. While this strategy may have worked for you in the past, times are changing and more homeowners are deciding to rent their home rather than put it on the market.
Whether it was the need for additional income or it was time to move and they couldn’t get their home sold fast enough, a homeowner would only consider renting their house as a last resort. Nowadays, due to economic and lifestyle trends, we are starting to see an increase in the single-family rental market, and real estate professionals need to realize that it presents a great opportunity to grow your business. Continue reading