Are you looking to learn new and effective marketing, social strategies, and technology secrets that impact the multifamily industry? If you answered yes to this question, then you don’t want to miss Landlord WEBCON 2014 in Canada coming up on May 8th! Join For Rent Media Solutions and Homes.com Rentals and see why everyone in the multifamily community is buzzing about this event.
This one-day event is your one stop shop to learn from industry innovators on the latest trends in social media and technologies that directly impact the industry. Landlord WEBCON is getting bigger and bigger each year, attracting property managers, landlords, CEOs and marketing personnel from all across Canada and the U.S. Additionally, this event is also bringing in innovative speakers, from a blend of industry marketing experts, landlords and various outside agencies who can provide value to the attendees.This year, our very own social media and marketing expert, Erica Campbell Byrum, will be on a panel with other multifamily social insiders, examining the potential power that social media can have on your overall marketing plan. As you can see, this event is one of the MUST ATTEND multifamily events of the year, and we think you should be there!
Here’s the best news: For Rent Media Solutions and Homes.com Rentals know that you’ll gain so much invaluable knowledge at Landlord WEBCON this year, that we want to share a special promo code with you. Simply enter Promo code: ‘LWC-HOMES’ when you register for the event, and SAVE $75.00 off the registration price! Don’t miss out on the opportunity to learn and interact with the brightest minds in the multifamily industry – time is ticking away, get registered today and SAVE!
Homes.com has been keeping an eye on consumer trends that may affect what your clients and prospects look for in a home. We’ve already discussed how status seekers are looking for guilt-free products that reduce their impact on the environment, and this time around, we want to shed some light on another trend called “YOUniverse.”
The key thing to remember about society’s YOUniverse trend is that everything’s about them! These types of consumers expect a high level of customization, involvement, personalization, and instant gratification, more than any other type of consumer. Continue reading
Social media has become an undeniably effective resource for connecting with clients and prospects. Unfortunately, the busy schedules of real estate professionals can make it difficult to actively participate on every network. With that said, you may be wondering which of them are actually worth investing your time and money. As visual content remains a top priority for marketers everywhere, Pinterest is becoming one of the most useful social platforms, especially in the real estate industry. The real question is if it’s right for your business.First, let’s discuss how it works. Pinterest is made up of virtual pin boards, which allow users to consolidate their interests into separate boards. These images are referred to as pins and they are what users create their boards with. If a client or prospect finds some of your content or listing photos to be interesting, they will pin the information to the associated board. The ability to quickly and easily share content has made the site a social media phenomenon, and has allowed the site to achieve some pretty impressive records in comparison to other social networks. Pinterest crossed over the 10 million users mark faster than any other standalone site, and according to a comScore report, the site has hit 11.7 million unique monthly U.S. visitors. Furthermore, it has now exceeded Google+ in terms of referring traffic and is quickly catching up with Twitter. Another upside to using this virtual pin board is the amount of time users spend engaging with one another. In fact, the average user spends 98 minutes a month “pinning,” and 9 million users have directly connected their accounts to Facebook. By doing this, they are spreading their favorite “pins” to an even broader audience. Although many people believe that Pinterest isn’t used by businesses and that it’s more appropriate for leisurely use, you’d be surprised at how many businesses actually utilize this platform. In fact, major players like Real Simple Magazine, Lands’ End, Mashable and others are using Pinterest to drive traffic back to their own websites. Now that you have a little background on this visually oriented social network, do you think it complements your business goals? To help you make this decision, Homes.com put together the FREE ‘Get into Business with Pinterest‘ Guide. Furthermore, Homes.com Social can help you manage all of your social accounts so that you can make the most out of everything that social media has to offer!
A website is one of your business’s most valuable assets, and now that the Internet is being used by 90% of people searching their next home (NAR), optimizing it should be a top priority. In addition to using a responsive design platform to make your site user-friendly, having tools that provide added value to your visitors will increase the effectiveness of your website.With this in mind, Homes.com created a library of widgets that you can integrate into your personal website. These tools will allow you to engage with more consumers and are not only easy to install, they’re also free. You’re the local expert, but you may not always be available for clients or prospects when they are seeking additional information about your listings. This is when you’ll be glad that you installed Homes.com’s widgets to your site, as they provide answers to many of the common questions that potential clients tend to ask. Here are some details about our most popular widgets! Continue reading
How are you marketing your rental listings? If you’re like most real estate professionals, you’ve probably invested most of your time and money into properties for sale and wait for someone to contact you about a rental. While this strategy may have worked for you in the past, times are changing and more homeowners are deciding to rent their home rather than put it on the market.
Whether it was the need for additional income or it was time to move and they couldn’t get their home sold fast enough, a homeowner would only consider renting their house as a last resort. Nowadays, due to economic and lifestyle trends, we are starting to see an increase in the single-family rental market, and real estate professionals need to realize that it presents a great opportunity to grow your business. Continue reading