SEO Trends to Stay Ahead of the Real Estate Competition
HDC_SEO_Trends_2017_Blog_1200x600How do you win at a game where the rules are constantly changing? Simple, by staying ahead of your competition. Search engine optimization (SEO) is one of those games in which the rules change on a constant basis and when you think you see a finish line, it moves. Since businesses want to win, many have created keyword creator platforms and linking farms to help them beat the SEO game. But giants like Google are making sure that everyone gets a fair chance to lead the game by creating algorithms (like Panda, Penguin, and Hummingbird) to catch those who try to trick search engines. By paying attention to industry trends and applying them to your SEO strategy, your real estate business can rank above your competitors in Google searches. Continue reading
[Infographic] Do You Know Where You’re Showing Up in Search Results?
HDC_Colton_Miller_Infographic_Blog_2650_1200x600.jpgIs your website showing up in search results when a new buyer or seller goes online? If you’re not getting the results you want, do you know what it takes to move your website’s placement in search results? Check out this infographic to discover the who, what, where, why, and how questions you should be asking to improve your search results. For more advice on improving your SEO, check out the recent Secrets of Top Selling Agents webinar discussing “SEO Spotlight: 5 Tactics You Need to Get Found.” Continue reading
The Who, What, Where, Why, and How of SEO for Real Estate
HDC_SEO_Blog_2621_1200x600.jpgHave you ever asked the internet something completely ridiculous (where did I leave my keys?) before realizing there’s no way the internet will know the answer (though there is an app for that…)? People are so accustomed to having access to answers that being unable to type in a query and instantly receive relevant information is strange. This dependence on search results is why having a strong SEO strategy is so important. In a recent Secrets of Top Selling Agents webinar, Colton Miller, Senior SEO Strategist with Boostability, shared his tips on what it takes to rank highly in search results. He starts with five questions to ask yourself. Check out his tips below and view the full webinar for more details. Continue reading
The HTML Guide for Real Estate Agents Over 40
HDC-HTML-Blog-2505One of my favorite classes back in college was on HTML (hypertext markup language): it was sort of a mashup of an art class and a writing class. I also liked it because it was one of very few classes that didn’t require me to purchase a $300 textbook. Everything we covered was (and still is) available for free on w3schools.com. So if you want to master HTML, go check that out. Here, we’re just covering the basics that will give you more control over your content. Continue reading
Attend the Most Talked About Event in the Multifamily Industry – Landlord Webcon 2014!

Landlord WEBCON Conference 2014 Are you looking to learn new and effective marketing, social strategies, and technology secrets that impact the multifamily industry? If you answered yes to this question, then you don’t want to miss Landlord WEBCON 2014 in Canada coming up on May 8th! Join For Rent Media Solutions and Homes.com Rentals and see why everyone in the multifamily community is buzzing about this event.

This one-day event is your one stop shop to learn from industry innovators on the latest trends in social media and technologies that directly impact the industry. Landlord WEBCON is getting bigger and bigger each year, attracting property managers, landlords, CEOs and marketing personnel from all across Canada and the U.S. Additionally, this event is also bringing in innovative speakers, from a blend of industry marketing experts, landlords and various outside agencies who can provide value to the attendees.This year, our very own social media and marketing expert, Erica Campbell Byrum, will be on a panel with other multifamily social insiders, examining the potential power that social media can have on your overall marketing plan. As you can see, this event is one of the MUST ATTEND multifamily events of the year, and we think you should be there!

Here’s the best news: For Rent Media Solutions and Homes.com Rentals know that you’ll gain so much invaluable knowledge at Landlord WEBCON this year, that we want to share a special promo code with you. Simply enter Promo code: ‘LWC-HOMES’ when you register for the event, and SAVE $75.00 off the registration price! Don’t miss out on the opportunity to learn and interact with the brightest minds in the multifamily industry – time is ticking away, get registered today and SAVE!

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Keeping Up with Consumer Trends: YOUniverse

Homes.com has been keeping an eye on consumer trends that may affect what your clients and prospects look for in a home. We’ve already discussed how status seekers are looking for guilt-free products that reduce their impact on the environment, and this time around, we want to shed some light on another trend called “YOUniverse.”

The key thing to remember about society’s YOUniverse trend is that everything’s about them! These types of consumers expect a high level of customization, involvement, personalization, and instant gratification, more than any other type of consumer.  Continue reading

5 Strategies to Get Your Rental Listing Off the Market Faster

How are you marketing your rental listings? If you’re like most real estate professionals, you’ve probably invested most of your time and money into properties for sale and wait for someone to contact you about a rental. While this strategy may have worked for you in the past, times are changing and more homeowners are deciding to rent their home rather than put it on the market.

Whether it was the need for additional income or it was time to move and they couldn’t get their home sold fast enough, a homeowner would only consider renting their house as a last resort. Nowadays, due to economic and lifestyle trends, we are starting to see an increase in the single-family rental market, and real estate professionals need to realize that it presents a great opportunity to grow your business. Continue reading