The Facebook Page Checklist
HDC_Facebook_Checklist_Blog_2883_1200x600Facebook is continuing to make changes to its algorithms and offer upgraded services. This may be a good thing for Facebook and its users, but it can be challenging to keep up with all the changes. As an agent, you probably have a Facebook Business Page that needs continual content to boost your visibility to your followers. But before you worry about the constant updates, make sure you haven’t forgotten to update the basics of your Facebook Page. We have compiled a simple checklist to make sure that your page is up-to-date and that you’re providing followers with the content they want to see and engage with. Continue reading
“Fake News” Now Affects How You Post on Facebook

HDC-Facebook-Image-Policy-2857There’s been one term that we haven’t stopped hearing since the 2016 presidential election: fake news. Due to the increase in “fake news” stories circulating in the media, news outlets and social sites, especially Facebook, are doing everything they can to fight against these stories. Facebook has even implemented new policies regarding posting URL links and images on their news feed. Continue reading

Video Is Not an Option; It Is a Necessity

HDC_Your_Videos_Blog_2830_1200x600Social media has become a world of video. With social platforms realigning themselves to this medium, it is safe to say that creating video content is how fans want to engage with the businesses they follow.

However, creating video isn’t just hitting the record button on your camera. Platforms like Facebook and Instagram have implemented algorithms to lower the organic reach for underperforming and unengaging content. The next time you are creating a video for your profile, refer back to the strategies listed below to create engaging and watch-worthy content. Continue reading
Facebook Ads for Real Estate: Part 1, Creating a Business Page
HDC Social Profile Blog 2 2638 1200x600 Real estate professionals have outgrown marketing tactics like advertising on bus benches, billboards, and classifieds, and it’s a good thing they have: traditional advertising comes with a hefty price tag. Fortunately, social media has made it possible to advertise your business without emptying your bank account while targeting your audience with 1000 times more accuracy than traditional advertising methods. With over 1.79 billion active monthly users, Facebook can be viewed as the one of the greatest advertising markets available for any business, including real estate. In this 4 part series, we will walk you through setting up a business page, creating an ad campaign, selecting a targeted audience, and understanding Facebook Insights so that you can finally start benefiting from advertising through social media’s leading competitor. Continue reading