There’s been one term that we haven’t stopped hearing since the 2016 presidential election: fake news. Due to the increase in “fake news” stories circulating in the media, news outlets and social sites, especially Facebook, are doing everything they can to fight against these stories. Facebook has even implemented new policies regarding posting URL links and images on their news feed. Continue reading
Social media has become a world of video. With social platforms realigning themselves to this medium, it is safe to say that creating video content is how fans want to engage with the businesses they follow.However, creating video isn’t just hitting the record button on your camera. Platforms like Facebook and Instagram have implemented algorithms to lower the organic reach for underperforming and unengaging content. The next time you are creating a video for your profile, refer back to the strategies listed below to create engaging and watch-worthy content. Continue reading
For the past few months, we’ve talked about cutting edge technologies and how to utilize them for your real estate business before your competition does. I like the all the new stuff, don’t get me wrong, but it also made me realize that there are some older features out there on sites like Facebook that folks like you may or may not be utilizing! In today’s issue, I’ll show you why the desktop version of Facebook is still one of your best friends. Yes, yes, I know, mobile is king (I’m only on my phone every 30 seconds or so). Nevertheless, the desktop version of Facebook is incredibly powerful for you and your business, and has unique features you can’t find anywhere else! So, let’s go ahead and dive in, I can’t wait to show you my findings!Continue reading
- Establish a content strategy.
- Build your brand.
- Track and measure results.
- Refine your strategy.