- Establish a content strategy.
- Build your brand.
- Track and measure results.
- Refine your strategy.
Like this, pin that, tweet what? If you are feeling overwhelmed, and need a social media solution, take comfort that you are not alone and we can help! As a trusted marketing and technology partner to the real estate industry, Homes.com has created a social media solution that will make branding your business easy and keep your business socially relevant.
Homes.com Social is a comprehensive social media suite designed to help you engage with more prospects, protect your online reputation, control the conversation and drive leads. It’s composed of three main areas to effectively manage all aspects of your online presence from Facebook posts to online reviews. Continue reading
“Pinning” images is the key to success with Pinterest; if you are not pinning interesting content, then it’s unlikely you will ever benefit from using this social network. This doesn’t mean to pin everything you see – it’s important to create boards that people will want to follow by including content that appeals to them. Continue reading
As an agent, you can never have too many real estate lead generation sources. Your MyHomes profile is your FREE resource for connecting with the highest quality leads in the industry. It is so much more than just a name and a phone number. In these five quick steps, you can greatly increase the real estate lead generation potential through your MyHomes profile.
Step 1: Create a MyHomes profile or login to access your account.
Step 2: Add your photo and update your basic information
First things first. In the digital age, no one is going to do business with the faceless agent. Upload your head shot. If you don’t have one, make an investment with a professional photographer to ensure that you are putting your best foot forward on all of your online profiles. Then add your contact information, personal bio, coverage areas, and professional designations. Continue reading
Social media has become an undeniably effective resource for connecting with clients and prospects. Unfortunately, the busy schedules of real estate professionals can make it difficult to actively participate on every network. With that said, you may be wondering which of them are actually worth investing your time and money. As visual content remains a top priority for marketers everywhere, Pinterest is becoming one of the most useful social platforms, especially in the real estate industry. The real question is if it’s right for your business.First, let’s discuss how it works. Pinterest is made up of virtual pin boards, which allow users to consolidate their interests into separate boards. These images are referred to as pins and they are what users create their boards with. If a client or prospect finds some of your content or listing photos to be interesting, they will pin the information to the associated board. The ability to quickly and easily share content has made the site a social media phenomenon, and has allowed the site to achieve some pretty impressive records in comparison to other social networks. Pinterest crossed over the 10 million users mark faster than any other standalone site, and according to a comScore report, the site has hit 11.7 million unique monthly U.S. visitors. Furthermore, it has now exceeded Google+ in terms of referring traffic and is quickly catching up with Twitter. Another upside to using this virtual pin board is the amount of time users spend engaging with one another. In fact, the average user spends 98 minutes a month “pinning,” and 9 million users have directly connected their accounts to Facebook. By doing this, they are spreading their favorite “pins” to an even broader audience. Although many people believe that Pinterest isn’t used by businesses and that it’s more appropriate for leisurely use, you’d be surprised at how many businesses actually utilize this platform. In fact, major players like Real Simple Magazine, Lands’ End, Mashable and others are using Pinterest to drive traffic back to their own websites. Now that you have a little background on this visually oriented social network, do you think it complements your business goals? To help you make this decision, Homes.com put together the FREE ‘Get into Business with Pinterest‘ Guide. Furthermore, Homes.com Social can help you manage all of your social accounts so that you can make the most out of everything that social media has to offer!