It all starts with a listing. Your listing. You drive to a house and show the seller how you can help them get the best price possible. You take tons of pictures and write a great description. Then you decide where to advertise that listing to get it sold as quickly as possible. When you choose Homes.com, your listing imports through your brokerage, the MLS, or perhaps Listhub. Regardless of how it gets there, once your listing pops up in your city, it receives great exposure where the millions of active buyers on Homes.com can see it.
“It’s easy to advertise, as my listings automatically download to Homes.com from the MLS.” – Kathleen Baker, Encinitas, CA Continue reading →
Each month, Homes.com sponsors the Secrets of Top Selling Agents webinar program, offering agents a free training resource where they can learn advanced real estate strategies. However, before you learn the techniques of the industry’s biggest earners, you must master the basics. Here are ten things every new real estate agent learns. Continue reading 
“Know, like, and trust” is an important phrase in the real estate community. Leads must know you because, when they do, they’re more likely to like you and refer you to other buyers and sellers. Leads must also trust you. When your leads trust you, your advice has greater weight and the sales process goes smoother. There are many ways to build “know, like, and trust,” and they all begin with building rapport with your leads. Here are ten tips to start your relationships off right! 
I’m a big fan of online reviews. Not only do they provide information about the product or service you’re researching, they also show you how the company handles problems. To me, a negative review is worth more than a positive review. If I see a lot of uncontested negative reviews, I move on. If I see the business responded with a simple “sorry for your experience” or “please contact us” response, I typically assume they’re answering just for the sake of answering and not because they really care, so I move on. However, sometimes I see a company handle a bad review very well and I work with them. After all, if I have a bad experience, I want to know that the company will do everything they can to rectify the situation. So, what should you do when you get a negative review online? 
“The rich and the rest both hate to do what it takes to be successful, the difference is that the rich do it anyway, and the rest do not.” – Tom Ferry
No matter how much you love your work, there’s no such thing as the perfect job. There’s always some part, however small, that you may not want to do. If you find yourself pounding your head on the wall or putting off that one task until right before the deadline, check out the tips below on how to do the things you just don’t want to do. 
Last month we announced the powerful 
If you envision a bigger business than you alone can achieve, it may be time to start thinking about creating a team. Before you start recruiting people, you need to decide what roles you want them to fill and what aspects of the business they’ll be responsible for. If you’re ready to take that step, check out these tips from 
In her recent appearance on the Secrets of Top Selling Agents webinar program, 
Being in real estate puts you at the center of the action. From knowing where to get the best cup of coffee to knowing who to trust when your garage door breaks, real estate agents are great sources for answers. But what about when your clients have a bigger problem than a caffeine headache or a door they can’t open? In a recent interview, California real estate agent