Keeping Up with Consumer Trends: YOUniverse

Homes.com has been keeping an eye on consumer trends that may affect what your clients and prospects look for in a home. We’ve already discussed how status seekers are looking for guilt-free products that reduce their impact on the environment, and this time around, we want to shed some light on another trend called “YOUniverse.”

The key thing to remember about society’s YOUniverse trend is that everything’s about them! These types of consumers expect a high level of customization, involvement, personalization, and instant gratification, more than any other type of consumer.  Continue reading

Barbara Corcoran Partnership Drives Even More Exposure to Homes.com!
Homes.com is the place for your business to GROW and our partnership with real estate guru Barbara Corcoran has made it even easier for that to happen. You may recognize Corcoran from ABC’s hit business series “Shark Tank”, where she seeks investment opportunities in new businesses and offers entrepreneurs advice on how to grow their own businesses. Over the past few weeks Corcoran has highlighted a range of tools offered by Homes.com and identified trends that can better connect you with clients and improve the way you market your business. Corcoran sharing this content on her largely followed social channels has driven a significant amount of unique visitors back to Homes.com, ultimately providing you with more opportunities to connect these potential clients.  Barbara’s celebrity status and overwhelming knowledge of the real estate market, has landed her interviews on huge media outlets where she specifically mentions Homes.com as being a valuable resource in the home buying process.  We know you’re busy and maybe didn’t have the opportunity to catch everything, so Homes.com wants to sum it all up for you. Who knows, one of these could be the one thing you’re missing to take your business to the next level. Let’s jump right into it! Continue reading