Now Available – The Keys to Real Estate Success Revealed!
SOTSA_Book_Social_v2_1200x600Gain valuable insights and study proven methods of success to achieve your goals with the new book, Secrets of Top Selling Agents; The Keys to Real Estate Success Revealed. In this must read book, Joe Sesso shares the top tips and secrets of real estate giants from the popular webinar series Secrets of Top Selling Agents. Barbara Corcoran, Gary Keller, Chris Smith and others tell you exactly what you need to do to be a top selling agent! Each chapter includes advice and tips from a different real estate superstar and covers a different aspect of real estate such as how: Continue reading
The Ultimate Guide to Facebook Ads
HDC_Evergreen_FB_Ad_2759_1200x600Real estate professionals have outgrown marketing tactics like advertising on bus benches, billboards, and classifieds, and it’s a good thing they have; traditional advertising comes with a hefty price tag. Fortunately, social media has made it possible to advertise your business without emptying your bank account while targeting your audience with 1000 times more accuracy than traditional advertising methods. With over 1.94 billion active monthly users, Facebook can be viewed as the one of the greatest advertising markets available for any business, including real estate. By providing businesses with the means to reach an exponentially larger number of customers with a significantly smaller budget, Facebook has put businesses where they want to be: in the eyes of their target market. Continue reading
Facebook Ads for Real Estate: Part 4, Creative Ads & Reviewing Your Insights
HDC Social Profile Blog 5 2638 1200x600When telling a story you want to create a message that resonates with audiences. You want their imaginations to wander and make them feel as if they’re part of the story. Consider this an integral part of creating ads within your Facebook campaign as well, but instead of telling a story with words, tell it with images. As a real estate pro, understanding the power of online marketing is crucial for continuous growth; according to NAR 2016 Profile of Home Buyers and Sellers 89% of buyers who used the internet found photos to be very useful. In Part 1 of the Facebook Ads for Real Estate series, ‘Creating a Business Page,’ we walked you through the process of creating a Business Page. In Part 2, “Campaign Objectives,” we gave you a step-by-step guide of accessing your Ads Manager and selecting your campaign objective (“traffic”). In Part 3, “Audience Targeting,” you learned how to set up your audience, select your ad placements, and create a set budget for your ad. Now, in the 4th and final part of our series, we will explain how to choose the best format options to engage with your audience and how to read your ad results. Continue reading
Facebook Ads for Real Estate: Part 3, Audience Targeting
HDC Social Profile Blog 4 2638 1200x600In Part 2 of the Facebook Ads for Real Estate series, ‘Campaign Objectives,’ we walked you through the process of accessing your Ads Manager and selecting your campaign objective (‘traffic’). Now you are going to learn how to set up your audience, select your ad placements, and create a set budget for your ad in the ‘ad set’ section. Continue reading
Facebook Ads for Real Estate: Part 2, Campaign Objective
HDC Social Profile Blog 3 2638 1200x600Facebook and Instagram have become an integrated part of everyone’s daily lives: active social media users spend an average of 118 minutes daily on social platforms just scrolling through their newsfeeds. This is great news for any business advertising on Facebook because the chances to capture and engage with your target audience are greatly increased. Furthermore, audience targeting capabilities for ad users, including real estate professionals, make Facebook Ads exactly the type of advertising you need to implement in 2017 in order to grow your business. Continue reading
Ask Yourself These Questions Before Creating A New Social Profile
HDC_Social_Profile_Blog_2638_v2_1200x600Social media has become an integrated part of our daily lives, but learning how to strategically manage each social platform to benefit your business takes time and skill. However, by the time you finally figure out how to truly incorporate a particular site into your business, a new one magically appears out of thin air. As real estate professionals, time is money and you would rather be spending that time with prospects and clients, but in the interests of growing your database you tell yourself, “Here we go again, time to learn a new social platform.”  However, we have come up with these questions you should ask yourself before creating another social media account. Continue reading
Show Some Local Love: 5 Ways to Be the Local Expert
HDC-Local-Love-Blog-2444You’ve probably heard the maxim, “be the local expert,” but how do you do that? If you genuinely love your area, you’re already ahead of your competition. Let your passion about the parks, schools, and local events show! Here are five ways to share your passion and grow your reputation as the local expert. Continue reading