3 Steps to Increase the Effectiveness of Your Online Advertising

More than ever before, home buyers are using the Internet to find their next home. According to the 2013 NAR Profile of Home Buyers and Sellers, the first step taken during the home buying process for 42% of buyers was to look online for properties for sale. Additionally, about 1 in 10 buyers will find their real estate agent online.

Take Your Website Mobile in 2014 with Responsive Design!
The growing shift in consumer use of mobile devices has made mobile website solutions not only a luxury, but also a necessity. Ninety-six percent of millennial home buyers report using the Internet during the home search process, and 20% are using a mobile website. According to Google’s ZMOT (Zero Moment Of Truth) report, 90% of users turn to multiple screens sequentially to accomplish a task (TV, desktop, tablet, and/or phone). Additionally, 57% of consumers will not recommend a business with a poorly designed mobile site. All of this underscores the importance of having a website strategy that allows users to seamlessly engage with content across all devices. Continue reading
[eBook] Download the Editable Inspiring Home Moments Guide
Real estate professionals know that every homeowner is different. Whether it’s a place to grow, unwind, or celebrate everyone has a different reason to call their house a home. On the other hand there is one thing that remains the same, that it’s a place for their family to make memories together that will last a lifetime. As your partner in real estate, Homes.com wants to help you make these memories even better for your clients and prospects. Whether they are searching for that dream home or creating lasting memories in their current home, Homes.com hopes to inspire everyone – home-buyers, owners, and renters alike – with some ideas on how to establish “Home Moments.Continue reading
Homes.com Reveals Innovative Three-Dimensional Homepage
Notice anything different about Homes.com?  We have always aspired to make the home buying and selling experience simple for consumers, all while providing unprecedented value to real estate professionals. The new three-dimensional design makes it easier than ever for consumers to search for a home for sale or rent, connect with local real estate professionals, access Homes.com mobile applications, get inspired at Homes.com’s Idea Gallery, find out about Homes.com contests or promotions, and much more.  More importantly, it brings added value to real estate professionals by attracting more homebuyer traffic and creating additional lead generation potential!   Continue reading
It's Official: NAR Reports that Housing Market is 'Solidly Recovering'!
It’s a beautiful day in the neighborhood! Especially when home values are increasing, selling within a month and mortgage rates dropping another half percent. To say the least it’s a good day for buyers, sellers, real estate professionals and mortgage lenders! The National Association of Realtors (NAR) recently released their national report on the state of the housing market through April. Homes.com thought you would be excited to know that properties are selling faster and at a higher price while distressed home sales only made up 18 percent of April’s total sales, a dramatic reduction compared to 28 percent of last April’s total sales. Lawrence Yun, NAR chief economist, stated “the housing market recovery is occurring in spite of tight access to credit and limited inventory” and with total sales above year-ago levels for last 22 consecutive months, we couldn’t be more hopeful by this news. Continue reading
Homes.com Q1 2013 "State of the Housing Market"
It is a great time for real estate professionals to be partnered with Homes.com!  Compared to first quarter 2012, many large metros including Boston, San Francisco and Washington, D.C. have doubled the number of consumer inquiries on Homes.com! More importantly, we have seen significant increases in online activity across the board, which proves that the real estate market is undoubtedly improving!  More and more active consumers are recognizing Homes.com as a valuable resource, which in turn, benefits those real estate professionals using us as a strategic partner. Below are the top ten cities that have experienced the largest increases in unique searches beginning with Boston, MA, which grew by 107%!  San Francisco and Washington, D.C. are close behind with 106% and 104% increases respectively. Is your area making a come-back and experiencing a lot of activity from buyers?  What factors sets your area apart from others – favorable job market conditions? Economic conditions?  Check out the Homes.com 100 top searched cities in the U.S. to determine if buyers’ interest in your area has strengthened.  Visit our Facebook Page and let us know if you have seen any relative improvement as the larger metro areas have.
Homes.com Finishes Out 2012 Holding Strong
Homes.com The top five real estate listing websites concluded the year with no movement in rankings, but Homes.com was the only one to see an increase in visits. In December, Homes.com saw a growth of over 5% in visits share, topping out at over 11.3 million visits — definitely finishing out the year strong! Though Trulia, Realtor.com, and Yahoo! Homes are slightly ahead in the ranks, they all saw a significant decrease last month. This bodes well for the always-growing Homes.com.   Here’s how the rest of the top ten real estate websites stacked up against each other in December 2012:
  1. Zillow
  2. Trulia
  3. Realtor.com
  4. Yahoo! Homes
  5. Homes.com
  6. MSN Real Estate
  7. Rent.com
  8. AOL Real Estate
  9. MyNewPlace (November: ZipRealty)
  10. Apartment Guide
MyNewPlace had an interesting end of the year boost, seeing a 10% increase in visits, which knocked ZipRealty out of the top ten. Apart from that, however, the rest of the top ten remains unchanged in the ranks. With Homes.com’s growing popularity at the end of 2012, we can expect big things for the year ahead.
Homes.com rises to number three in comScore rankings
Homes.com Homes.com rises to number three in comScore rankings Real estate Web site surpasses Zillow in homebuyer traffic NORFOLK, Va., February 12th, 2010 – Homes.com, a division of Dominion Enterprises, announced today that the Homes.com & ForRent.com Network moved up one position in comScore traffic rankings to number three, surpassing Zillow. Propelling this upward movement is the record homebuyer traffic in January 2010 on Homes.com, the flagship consumer real estate Web site of the Homes.com & ForRent.com Network. Approximately 5.5 million consumers visited Homes.com in January 2010, the highest traffic month ever recorded for the Web site, representing a 75 percent increase over January 2009. This record number of unique visitors viewed nearly 100 million pages on the site, also an all-time record. In addition to record Web site traffic, Homes.com continues to break records in mobile search. More than 2.2 million pages were viewed via Homes.com’s iPhone app, the highest total page views since the release of the app. Through Homes.com’s suite of apps and mobile Web sites, covering virtually all mobile handsets, mobile homebuyers accessed more than 3.8 million mobile page views in January, a 31 percent increase over the previous month. “Our top three ranking by comScore is validation of our efforts towards making Homes.com the leading destination for consumers to find a home.” says Jason Doyle, vice president of Homes.com. About Homes.com About Dominion Enterprises