- Establish a content strategy.
- Build your brand.
- Track and measure results.
- Refine your strategy.
If you… are a real estate agent, not a social media expert; want to use social media, but aren’t sure where to start; want to get more leads and conversions from your existing social networks, then this article is for you. Here you’ll find out how to create or revamp your real estate social media strategy to reach new prospects, build your brand, connect with clients, and win more leads and referrals. Creating a social media strategy for real estate doesn’t have to be hard. These five tips will help ensure it isn’t. All you need to do is:
Instagram has changed a lot over the past year, with August heralding the introduction of several game-changing updates. Among these was Stories, a popular method of sharing photos and videos as a collection visible to the user’s followers for 24 hours. Since then, Instagram has added even more features to help users connect with potential followers. Continue reading
Have you established an effective social media strategy for marketing your business? Eighty-four percent of real estate professionals are now using social media for a reason (Mashable) . Whether it’s Facebook, Twitter, Pinterest or any other social network, they provide valuable opportunities to connect with members of your community. Here are 6 reasons why you should focus your efforts on establishing a name for yourself across every social channel.
Photos are becoming the talk of the town and when it comes to sharing them on social media, Instagram and Pinterest are leaving other networks in the dust. Have you been able to start leveraging these two platforms for your business? If not, don’t worry! Katie Lance, CEO and Owner of Katie Lance Consulting and social media guru, will be sharing her “tricks of the trade” with real estate professionals looking to improve their use of these two booming photo sharing resources during the “Instagram and Pinterest in Real Estate, How to Leverage Photo-Driven Social Platforms for Your Business” Homes.com Secrets Webinar. Continue reading
Recently, we shared how Pinterest is a great way for brokers to crowdsource their content, but this time around we want to explain how the other social networks we use everyday can be just as helpful. Crowdsourcing is something that every broker should be doing as it allows a collective group of people to assist your marketing efforts by making it simple for prospective clients to find photos, seek advice and learn more about a listing or community from other homeowners in the area. Continue reading
Are you making a strong first impression with homebuyers and sellers? Are clients recommending you by word of mouth and word of mouse? That’s right – word of mouse – recommendations, ratings and conversations about your brand’s reputation that take place online. And, the majority of consumers are selecting products and services based on a brand’s visibility and credibility online. Take advantage of this opportunity to capture their attention, engage with them and convert them into customers. Learn how by downloading this helpful guide, Maximizing Your Online Reputation: A Playbook for Engaging with Consumers and Winning Their Business. As we pointed out in a recent blog, Brokers and Agents should be building their business – it is crucial to get listed in business directories and interact with consumers through social media. Take a page out of this marketing playbook to enhance your brand’s performance online and get the play by play by on what it is, where to do it and how to maintain a winning Online Reputation to grow your business. Download here! Share it with your networks in other industries as this was written for all businesses – large and small, new and old. Download our other FREE ebooks here! LinkedIn, Pinterest, customize resources including our Home Buying Guide, Tailgate Fever, Red, White and BBQ Entertaining guide and more!
Have you heard about our Holiday contests? That’s right — contests plural!
We are hosting our “Market That Holiday Home” contest on both Instagram and Facebook.• Enter the photo contest on Facebook here before December 31, 2012 (11:59pm EST). No commercial photography please! • Add a descriptive marketing line, just as you would when marketing one of your property listings. • The winner will be announced on or before January 8, 2013 on our Facebook page. You can also enter for a chance to win an additional prize – $100 VISA Gift Card – by uploading your holiday photo on Instagram! Visit the Market that Holiday Home Instagram photo contest page for more details and follow @HomesPro on Instagram. Have a question? Send us an email at firstname.lastname@example.org or comment below. Good Luck and Happy Holidays to all!
Welcome to Instagram! Homes.com is always promoting social networks; from sharing your business to just having fun, we know that social networks are where it’s at. Now we’ve got a new one to tell you about. Instagram! Follow us @HomesPro (or our Statigr.am page) and stay tuned for more fun photo activities for a chance to win prizes in the near future! Not sure about Instagram? Have no fear, here’s a quick introduction: Instagram is kind of like a social network through the “lens” of photography. See how Erica Campbell (Instagram: @ericacampbellbyrum), our Social Media Director, uses it in the example below. Also, be sure to follow Erica on Twitter for her suggestions on managing other social platforms to strengthen your brand!
Before and AfterYou upload images of whatever you like under your name, edit them with artistic color filters, and ‘hashtag’ the photos with words or terms trending in Instagram. You can also create your own tags — you don’t have to stick with the trends of Instagram. (We’ve created a tag for our photo contest, for example!) A little about Instagram:originally designed for the Apple iPhone, but is now available on Android phones as well can take, crop, and filter photos with predetermined effects it gives you the ability to caption your photos add a geographical location to your photos Instagram also connects with other social media platforms so that users can share their photos on a broader spectrum: Continue reading
Win a $100 VISA gift card by entering the Market that Holiday Home photo contest via Instagram! This photo contest is perfect for real estate professionals, like you. This time of year, the showings you host could require you to spend some time staging. We want to see a variety of photos, so the sky is the limit! Whether it’s a room in one of your listings that is perfectly decorated with holiday colors, a doorway with a unique wreath, rooftops adorned with twinkling holiday lights or your favorite holiday-themed table setting, we want to see what festive means to you. To enter, follow these three easy steps: 1. Upload a holiday photo of your favorite to your Instagram page (read our Instagram tutorial here). 2. Use a cool filter to make it unique 3. Add your best holiday-themed marketing line, the contest hashtag: #HolidayHomesPro, and tag our username, @HomesPro But wait – there’s more! If you’re really into the holiday spirit this year, enter for a chance to win a $350 Apple Gift Card in our Market that Holiday Home photo contest on Facebook! Who couldn’t use a brand new iPad Mini, new software programs, an iPod Touch (or two!) or other Apple products! OFFICIAL RULES AND REGULATIONS Continue reading