[Infographic] Secrets of Top Selling Agents: The Keys to Real Estate Success Revealed
SOTSA_Infographic_Blog_2884_1200x600Real estate titans such as Barbara Corcoran, Dave Liniger, and Gary Keller have found great success in their careers and have proven themselves willing to share their secrets with others. However, finding time to study real estate’s biggest sellers and influences can be a challenge; there are just so many. However, a solution is now available! Homes.com national speaker Joe Sesso condensed the lessons from the Secrets of Top Selling Agents webinar series into a single, digestible book. Sample tips from each chapter below and visit Amazon.com to purchase your copy! Continue reading
10 Things Every Real Estate Agent Knows
HDC_Real_Estate_Basics_Blog_1200x600Each month, Homes.com sponsors the Secrets of Top Selling Agents webinar program, offering agents a free training resource where they can learn advanced real estate strategies. However, before you learn the techniques of the industry’s biggest earners, you must master the basics. Here are ten things every new real estate agent learns. Continue reading
Want to Convert More Leads? Get to Know Them First.
HDC_Building_Rapport_Blog_1200x600“Know, like, and trust” is an important phrase in the real estate community. Leads must know you because, when they do, they’re more likely to like you and refer you to other buyers and sellers. Leads must also trust you. When your leads trust you, your advice has greater weight and the sales process goes smoother. There are many ways to build “know, like, and trust,” and they all begin with building rapport with your leads. Here are ten tips to start your relationships off right! Continue reading
Leave a Message After the “Beep” and Other Tips to Convert More Sales
HDC_Cold_Call_Strategies_Blog_2866_1200x600Every agent works referrals and most dabble in geographic farming, but after the first few tries, few take advantage of cold calling. Although it can feel like an exercise in futility if you don’t do it right, unsolicited calls during dinner are a big tradition in American industry. Why? Because when done right, they work. Here are 5 tips to help you see why cold calling doesn’t work and how to turn it around. Continue reading
Your Listing, Your Leads.
HDC_Listing_Your_Lead_Blog_1200x600It all starts with a listing. Your listing. You drive to a house and show the seller how you can help them get the best price possible. You take tons of pictures and write a great description. Then you decide where to advertise that listing to get it sold as quickly as possible. When you choose Homes.com, your listing imports through your brokerage, the MLS, or perhaps Listhub. Regardless of how it gets there, once your listing pops up in your city, it receives great exposure where the millions of active buyers on Homes.com can see it.

“It’s easy to advertise, as my listings automatically download to Homes.com from the MLS.” – Kathleen Baker, Encinitas, CA Continue reading

Heat Up Cold Leads This Summer
HDC_Old_Leads_Blog_2802_1200x600Do you have a list of hot leads that went cold over the winter? Now that summer is here and people are thinking about moving again, this is the perfect time to heat those old leads back up. If you want to be a successful agent, you must be persistent about reaching out and connecting with your prospects regularly. Letting leads go “cold” costs your business time and money which shouldn’t be wasted, so now it is time to follow up! However, you can’t simply reach out to an old lead and ask them if they’re ready to buy. Your strategy needs to be a little more polished than that and with just a few tips, you will be ready to reconnect with old leads. Continue reading
Kick Back, Relax, and Watch Your Business Grow this Summer!
HDC_Automate_Your_Business_Blog_2783__1200x600It’s hard to kick back and enjoy the summer when you’re constantly hunting for leads and trying to build your business. However, Homes.com can help. With options available to help your business from the time a person starts thinking about buying or selling to years after the sale has been closed, our programs can free up your time, allowing you to focus on converting only the best leads, leaving you plenty of time to relax. Continue reading
8 Components of a Lead Generating Website
HDC_Everbright_Blog_2784_1200x600One of the most underutilized resources in real estate is the agent and/or broker website. Many agents see their website as a place to send buyers to search for listings after the lead has been captured. However, websites can be used to generate leads as well. Top agents generate hundreds of buyer and seller leads from their websites. To start making money with your real estate website, take time to add the following tips, tools, and techniques to your website strategy. Continue reading
How Your Website Can Help You Overcome the “Lack of Leads” Challenge
HDC_Sesso_recap_Blog_2763_1200x600During a recent Secrets of Top Selling Agents webinar, we polled agents about what their single greatest challenge was. Most agents answered, “getting enough new leads to generate the sales I want.” If this is an issue for you, too, and you want to overcome the lack-of-leads challenge, be sure to watch Homes.com National Speaker and Sales Director Joe Sesso’s webinar “Unlocking the Power of Homes.com.” While there are many lead sources available to enterprising agents, a company or personal website is one of the best. To create a successful real estate website, you must have two components: good design and strong SEO. As Sesso noted, “If your site looks old, if it looks outdated, if it’s got broken links on it, if it’s not operating properly, it’s not [creating] a good impression.” Your website is representing your business all day, every day, creating first impressions with potential clients. Make sure these impressions are positive! Continue reading
How to Get Exclusive Leads on Homes.com
HDC_PLA_Blog_2750_1200x600By upgrading to Preferred Listings on Homes.com you gain exclusive leads and Preferred Agent branding. With Preferred Agent branding, all preferred listing lead inquiries are sent to the listing agent only. Additionally, no further advertisements (like Local Connect) will show on Preferred Listings. Continue reading