Homes.com has been keeping an eye on consumer trends that may affect what your clients and prospects look for in a home. We’ve already discussed how status seekers are looking for guilt-free products that reduce their impact on the environment, and this time around, we want to shed some light on another trend called “YOUniverse.”
The key thing to remember about society’s YOUniverse trend is that everything’s about them! These types of consumers expect a high level of customization, involvement, personalization, and instant gratification, more than any other type of consumer. Continue reading
There is a new generation of homebuyers coming to the market, bringing with them new expectations for buying a home. Millennials, commonly called “Generation Y”, are creating new opportunities for real estate professionals to grow their business by obtaining these lifelong clients. This generation of first-time homebuyers, an estimated 79 million strong, are already looking into purchasing a home.
In fact, 65% of the “twenty-something’s” renters say that their interest in purchasing a home has significantly increased in the past year. With this younger set of techie home buyers wandering the housing market, it’s important that real estate professionals re-evaluate their marketing strategies to connect with these clients. So here goes our top four considerations on connecting with this group. Continue reading