Real estate professionals have outgrown marketing tactics like advertising on bus benches, billboards, and classifieds, and it’s a good thing they have; traditional advertising comes with a hefty price tag. Fortunately, social media has made it possible to advertise your business without emptying your bank account while targeting your audience with 1000 times more accuracy than traditional advertising methods.
With over 1.94 billion active monthly users, Facebook can be viewed as the one of the greatest advertising markets available for any business, including real estate. By providing businesses with the means to reach an exponentially larger number of customers with a significantly smaller budget, Facebook has put businesses where they want to be: in the eyes of their target market. Continue reading →
Not long ago, you either had to have a professional grade camera (along with the knowledge of how to use it) or hire a professional photographer to take your listing photos to compete with the images you see in magazines and on the web. Thanks to the advancement of today’s mobile technology, you can take and edit professional looking images on your phone.
Taking great photos on your mobile device isn’t just point and shoot; some skill is required. However, there’s no secret to amazing photos; with just a few tips and tricks you can capture the perfect image and add the finishing touches right from your phone. Continue reading →
Content is an important part of any successful internet campaign, but it can be hard to consistently create interesting and useful information all on your own. That’s why user-generated content is so great! Check out these three ways to create and leverage user-generated content on your website, social accounts, and email marketing. Continue reading →
Here you are, stranded on a tropical island: just you, your phone, and dozens of people looking to you to sell them island homes. Despite getting drenched during your swim to shore, your phone is miraculously still working! Tragically, none of those amazing apps you downloaded survived. You’re left with what is essentially the factory default model. Despite this, there are still a lot of ways you can use your phone to help you sell real estate to those stranded with you. Continue reading →
For years Facebook users have been requesting the option to “dislike” posts. Well, Facebook has decided to do one better and offer users the option to choose from six different emotions when interacting with a post. Now, when hovering over the “like” button, you can choose from like, love, haha, wow, sad, and angry icons. Here are three ways new Facebook reactions can affect your posts. Continue reading →
Mobile devices have become the preferred way of accessing the Internet and it’s more important than ever for real estate professionals to adjust their business strategies accordingly. Investing in this mobile trend has jumped to the top of almost every business’s “to-do” list, all searching for the best way to connect with today’s on-the-go consumer.
Jenn Williams, Digital Marketing Manager for Homes.com, recently attended the semi-annual Mobile Insider Summit along with mobile technology directors from major companies like Hotels.com, Retailmenot.com, and Volkswagen. This discussion panel of experts shared their thoughts on the evolution of the mobile industry, where it’s expected to go, and the driving forces behind it. Continue reading →
Starting in the next few weeks, Homes Connect will be offering a new series of training webinars. These monthly webinars will cover a number of instructional and beneficial topics concerning your Homes Connect product. The goals of the new webinar series will be to empower you as an agent to take control of your marketing and branding, all through maximizing your Homes Connect platform.
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What’s a key marketing asset that’s available twenty-four hours a day, seven days a week? It’s your website and since 90% of home buyers search online when looking for a home (realtor.org), it’s never been so important to have one that’s well designed. Creating a quality mobile experience for your website should be at the top of your 2014 “to-do” list, as ninety percent of mobile searches lead to an action and over fifty percent lead to a purchase (LocalVox).
With this in mind, Homes.com is excited to announce the release of Homes Connect Fusion™. As the newest addition to the Homes Connect Marketing platform, this responsive design website tool allows real estate professionals to build their website in a way that intuitively adapts content for maximum viewing across all devices. To complement this new tool, we have also released Homes.com Studio, which provides customized design solutions utilizing the Fusion™ website platform. Continue reading →
According to Digital Buzz Blog, 57% of users say they won’t recommend a business with a poorly designed mobile site. Consumers are connected 24/7 and will jump online anytime from anywhere and are projected to use mobile more than desktop this year. The new Homes Connect Fusion™ website platform is built with responsive design to make your website seamless on any device, enhancing the search experience for buyers and sellers. Continue reading →