Keeping Up with Consumer Trends: YOUniverse

Homes.com has been keeping an eye on consumer trends that may affect what your clients and prospects look for in a home. We’ve already discussed how status seekers are looking for guilt-free products that reduce their impact on the environment, and this time around, we want to shed some light on another trend called “YOUniverse.”

The key thing to remember about society’s YOUniverse trend is that everything’s about them! These types of consumers expect a high level of customization, involvement, personalization, and instant gratification, more than any other type of consumer.  Continue reading

Experts Agree That Mobile is Taking Over

Mobile devices have become the preferred way of accessing the Internet and it’s more important than ever for real estate professionals to adjust their business strategies accordingly. Investing in this mobile trend has jumped to the top of almost every business’s “to-do” list, all searching for the best way to connect with today’s on-the-go consumer.

Jenn Williams, Digital Marketing Manager for Homes.com, recently attended the semi-annual Mobile Insider Summit along with mobile technology directors from major companies like Hotels.com, Retailmenot.com, and Volkswagen. This discussion panel of experts shared their thoughts on the evolution of the mobile industry, where it’s expected to go, and the driving forces behind it. Continue reading