10 Things Every Real Estate Agent Knows
HDC_Real_Estate_Basics_Blog_1200x600Each month, Homes.com sponsors the Secrets of Top Selling Agents webinar program, offering agents a free training resource where they can learn advanced real estate strategies. However, before you learn the techniques of the industry’s biggest earners, you must master the basics. Here are ten things every new real estate agent learns. Continue reading
Trust and Time – The Two T’s of SEO
HDC_Flyer_Rewrite_Blog_2766_1200x600You’ve probably heard the saying “anything worth doing is worth doing correctly.” This is true when it comes to implementing a search engine optimization (SEO) strategy for your real estate business. With the proper strategy in place, you will see your business reach new heights by making its way to the first page of any search engine. However, there is no quick and easy shortcut to real results. If you want to get to the first page of search results you have to be prepared for the long ride ahead. Continue reading
How to Write “Benefits” Ads to Attract More Buyers
HDC_Real_Estate_Ads_Blog_2701_v2_1200x600.jpgYou know it. I know it. Everyone knows it…you’re supposed to sell the “benefits” of your listings, not the “features,” but that’s easier said than done. Anyone can slap together a description for the “4 bed 2.5 bath home for sale with huge deck and great view.” It takes a bit more effort to describe the listing in a way that resonates with a potential buyer by recommending they, “Abandon busy city-living and envision yourself basking on your generously sized deck, enjoying a view most people can only dream of! Make the ‘possibilities’ realities with this spacious 4 bed, 2.5 bath home!” If you want your ads to show this liveliness and passion, read on to discover how you can transform them! Continue reading
Three Tips for Agents Who Want to Open Their Own Brokerage
“It was never my dream to work for a real estate company for the rest of my life.”—Stacie Perrault Staub HDC_Staub_Recap_Blog_2690_1200x600.jpgWas it the idea of promoting someone else’s brand, working around someone else’s schedule, and splitting your commission that encouraged you to pursue a career in real estate? Probably not. Working for an established brokerage is a great way to get started in real estate, but it’s rarely the end goal of aspiring agents. In a recent Secrets of Top Selling Agents webinar, Stacie Perrault Staub, founder and owner of West & Main Homes and the brain behind the popular Genuine Hustle conferences, shared her tips to start your own real estate brand. Watch the free webinar “Launching a Real Estate Brand from Scratch” for more information, or find our three tips from the webinar below! Continue reading
Surround Yourself with the Trappings of the Season On-the-Go
HDC_Festivize_Your_Ride_Blog_2628_1200x600.jpgIt can be hard to find time to sit down and enjoy the gorgeous tree in your living room or the menorah in your office when your job, family, and busy schedule keep you constantly on the go. However, with these ten ideas you too can bask in the trappings of the season—from your car! In addition to adding a bit of festivity to your season, decorating your car can draw positive attention to your brand, help you stand out, and get potential clients to take note of you and your business. The enhanced atmosphere of your car will also make current clients feel especially well taken care of. Continue reading
10 Showing and Open House Tips to Ward Off Mischief
HDC-Saftey-Tips-Blog-2597Have you ever been locking up after an open house and felt a chill run down your spine? Perhaps you wondered if one of your guests had less than honest intentions. Maybe you simply felt that something was off. Trouble is the last thing you want at an open house or showing, so we’ve compiled the following tips to prevent it from ever appearing. Continue reading
[Infographic] Three Personalities of All Businesses
HDC-Three-Personalities-Blog-2667Whether you go it alone, work with a team, or head-up your own brokerage, balance is an important part of creating a successful business. In his recent Secrets of Top Selling Agents webinar, Brad Korn explained the importance of balancing the three personalities of a successful business. This is further outlined in his upcoming book, The E-Myth Real Estate Agent. Check out the infographic below to discover which business personality represents you and which personalities you might be missing. Continue reading
5 Ways to Make Your Real Estate Business Work For You
HDC-Korn-Secrets-Blog-2542Your business should be working for you, but if you spend your days juggling listings, leads, showings, and open houses, and still struggle to keep afloat, then you are working for your business. Twenty-five year real estate veteran and international trainer, Brad Korn, has teamed up with Michael E. Gerber to write The E-Myth Real Estate Agent: Why Most Real Estate Businesses Don’t Work and What to Do About It, which will be available in the near future. During his recent Secrets of Top Selling Agents webinar, Korn previewed insights from his book, including how Gerber’s 5 Core Principles of Business can be used if you’re ready to be the boss and steer your business so you can live the way you want to live. Continue reading
The 4 "Be’s" of a Winning Listing Presentation
HDC-Listing-Presentations-Blog-2474Do you ever wonder what sellers are thinking as they sit through your listing presentation? Are they wondering how many homes you sold this year? Do they want to know whether or not you have a GRI, CRS, or SRES? Well, they could be, but in all reality potential clients are more interested in learning “what’s in it for me.” Check out these four tips to make sure you aren’t missing the chance to show potential clients why you are the smart choice to get their listing sold for the best price, at the best pace, with the least amount of hassle. Continue reading
[Infographic] The Perfect First Minute: Chris Smith’s Advanced Lead Conversion
HDC-Smith-Inforgraphic-BlogIt’s go time. You’ve got a new online lead alert on your phone and the clock is ticking: you have to get them on the line. How do you go from that initial “lead alert” to a serious conversation about buying or selling a home? Chris Smith lays it all out in his new bestselling book, The Conversion Code. This infographic outlines the perfect first minute. Want to catch the whole story? Chris Smith and Homes.com are coming to a city near you. For a list of upcoming cities and dates, visit Secretslive.events. Continue reading