10 Things Every Real Estate Agent Knows
HDC_Real_Estate_Basics_Blog_1200x600Each month, Homes.com sponsors the Secrets of Top Selling Agents webinar program, offering agents a free training resource where they can learn advanced real estate strategies. However, before you learn the techniques of the industry’s biggest earners, you must master the basics. Here are ten things every new real estate agent learns. Continue reading
How to Identify, Optimize, and Upcycle Your Best Content
HDC_Repupose_Blog_2869_1200x600At first glance, real estate seems full of catch-22s. One of these catch-22s is the fact that many agents find themselves too busy working leads to generate leads but need incoming leads to keep business going. That’s why time management is such a popular topic in real estate. Managing your time isn’t just about time blocking and routines. It’s about finding opportunities to accomplish multiple goals with the same time and resources. One way you can do this is by repurposing your old content in new ways. Continue reading
[Infographic] Do’s and Don’ts of Social Media
HDC_Lance_Infographic_Blog_2836_1200x600There’s a lot of tough competition for attention in real estate, especially in social media. Luckily, there are experts like Katie Lance who are willing to share their expertise. Lance is the CEO and owner of Katie Lance Consulting and author of #GetSocialSmart. She is also a recent guest on the Secrets of Top Selling Agents webinar program, where she shared her advice for being a success in real estate. Watch the recorded webinar here and check out her Do’s and Don’t of Social Media below! Continue reading
7 Video Creation Tips That Can Change Your Business Tomorrow
SOTSA_Peters_Thorne_Recap_Blog_2858_1200x600There are many reasons to make videos: lead generation, exposure, branding, becoming top of mind… However, you want to do it well.. Michael Thorne and Jesse Peters shared their tips for how to “Boost Your Business with the Power of Video” during their recent appearance on the Secrets of Top Selling Agents webinar series. Find their tips below and visit SecretsWebinar.com to register for the next great, free webinar. Continue reading
Get Ready to Celebrate Hispanic Heritage Month
HDC_Hispanic_Heritage_Blog_2850_1200x600September 15th through October 15th each year is Hispanic heritage month, a time to celebrate and pay tribute to the generations of Hispanic Americans who have influenced and enriched our history, culture, and communities. With September 15th fast approaching, now is the time to start thinking about how you can get involved. Continue reading
Tips and Tricks You Need to Make Your Live Video a Success
HDC_Lemons-Ryhal_Secrets_Recap_Blog_2818_1200x600In her recent appearance on the Secrets of Top Selling Agents webinar program, Marki Lemons-Ryhal, social media expert and entrepreneur, said that it’s time to “stop getting ready to get ready to do video,” and do it. To help you get started, she shared some great tools to help you overcome the difficulties of creating live videos. Continue reading
Stop Struggling to Create Content: 5 Steps to Simply Get It Done
HDC_Lance_Recap_Blog_2804_1200x600There are plenty of advanced tips available to teach you to get the most from Facebook Ads, Snapchat, Twitter, and every other social network. However, before you learn the ultimate tips for any social site, you should nail down your content plan. You can’t have an effective social media strategy without a content plan, and social content plans work best when kept simple. With that in mind, here are five tips from Katie Lance’s recent Secrets of Top Selling Agents webinar for creating a simple but effective social content plan. Continue reading
Kick Back, Relax, and Watch Your Business Grow this Summer!
HDC_Automate_Your_Business_Blog_2783__1200x600It’s hard to kick back and enjoy the summer when you’re constantly hunting for leads and trying to build your business. However, Homes.com can help. With options available to help your business from the time a person starts thinking about buying or selling to years after the sale has been closed, our programs can free up your time, allowing you to focus on converting only the best leads, leaving you plenty of time to relax. Continue reading
The Best Kept Secret in Social Media Advertising
HDC_Pinterest_Blog_2787_1200x600In the current world of social media, Pinterest doesn’t seem to get the recognition it should. While it’s one of the most well-known social networks, Pinterest only has 150 million monthly active users compared to Facebook’s 1.96 billion and Instagram’s 600 million. So, how is it that Pinterest is so far behind on monthly active users, but is still leading other social networks in organic and inorganic reach, as well as cost-per-click (CPC)? Even if you’re an active Pinterest user, you have probably never noticed the promoted pins before. This is because Pinterest has designed their Promoted Pins to look like regular, organic pins; however, promoted pins have more capabilities. By utilizing Pinterest’s Promoted Pins you can create huge opportunities to drive sales and leads to your real estate business. Continue reading
The Ultimate Guide to Facebook Ads
HDC_Evergreen_FB_Ad_2759_1200x600Real estate professionals have outgrown marketing tactics like advertising on bus benches, billboards, and classifieds, and it’s a good thing they have; traditional advertising comes with a hefty price tag. Fortunately, social media has made it possible to advertise your business without emptying your bank account while targeting your audience with 1000 times more accuracy than traditional advertising methods. With over 1.94 billion active monthly users, Facebook can be viewed as the one of the greatest advertising markets available for any business, including real estate. By providing businesses with the means to reach an exponentially larger number of customers with a significantly smaller budget, Facebook has put businesses where they want to be: in the eyes of their target market. Continue reading