There are many reasons to make videos: lead generation, exposure, branding, becoming top of mind… However, you want to do it well.. Michael Thorne and Jesse Peters shared their tips for how to “Boost Your Business with the Power of Video” during their recent appearance on the Secrets of Top Selling Agents webinar series. Find their tips below and visit SecretsWebinar.com to register for the next great, free webinar. Continue reading →
Differentiating yourself through video marketing can make your leads more willing to wait for the opportunity to work with you, earn the trust of your clients, and get full commission on all your listings. Check out these tips from Anne Jones and Marguerite Giguere’s recent Secrets of Top Selling Agents webinar to find out more about the benefits of creating videos as well as tips on where to film! Read on to make the leap into video marketing! Continue reading →
Did you know that videos are expected to account for up to 79% of internet traffic in 2016 (Cisco)? From Vine to Go-Pro, there have been many advancements to video in the past several years, which makes it easy to take and share video anywhere. Now, there is a new tool practically made for real estate: 360 video. Continue reading →
In our last edition of the Secret Sauce to Creating Real Estate Videos, Homes.com discussed three key things to remember when coming up with a plan for your video. This time around, we will be showing you just how inexpensive it can be to create an awesome real estate video.
Contrary to popular belief, you don’t need a million dollar budget to create an effective finished product. In fact, all it really requires is a smartphone with a few accessories, a simple editing program, and a little bit of time. Here are a few tips on creating real estate videos on a budget: Continue reading →
Have you heard about Vine, Twitter’s new video sharing application for iPhones? In recent weeks, this new social medium has blown up in popularity among iPhone users and Homes.com is no exception. We are all about Vine and think you should be, too!
Vine is a video sharing social media app created by Twitter that hosts brief, 6-second videos. Through the app, you can create and view short (6 seconds max) videos, complete with audio, that loop within the news feed, much like a Twitter, Facebook, or LinkedIn feed.
WHY SHOULD REAL ESTATE PROFESSIONALS USE IT?
As a real estate agent, there are several reasons why Vine should be the next iPhone app you download.
1. It’s very new. By downloading it and beginning to use it now, you’ll be on the cutting edge of social media technology, which can connect you to your younger, more tech-savvy clients. Of course, with all new social apps, we encourage you to evaluate this one to determine if it’s a good fit for your social media marketing.
2. Quick and creative marketing. While you can’t produce a large-scale virtual tour of a home with Vine, a quick six second clip is a creative way to attraction attention. Post a quick video to promote an open house. Showcase popular amenities like a pool, wine cellar or fireplace, an exterior shot, the kitchen and master bedroom and scenes from the neighborhood.
3. Promote your brand or office with highlights from your community. For example, Sea Coast Advantage, a Coldwell Banker office in Wilmington, NC made a quick and creative post at the beach by writing their name in the sand as waves crashed against the shoreline.
4. Film special events like a new homeowner closing the deal or entering their new home for the first time, or sticking a “SOLD!” sticker on a listing sign.
5. Before and After scenes. Also, because you can take as many shots as you’d like, you can create a “stop-motion” video using really short shots, almost freeze frames. You can create a time lapse video to show off before and after scenes of a newly staged room or a kitchen renovation.
Are you on Vine yet? We can’t wait to share with you and see what comments you have for our videos! Download Vine here and follow us – HomesPro! If so, do you use it for your business, personal, or both?